It pays to be likeable

Telling brand stories at the speed
of like.


Digital storytelling is one of the fastest communication methods your brand needs to keep up with. We’re dedicated to helping your brand resonate with customers, because being more likeable online gets you results offline.
Our award-winning agency offers:

  • Social Listening
    We determine where your brand stands on digital and how it could be better.

  • Strategy
    We set a strategy to help you best achieve your business goals according to the rules of the digital world.

  • Content
    We provide you with creative assets that will engage your audience.

  • Media & Planning
    We implement strategic social advertising in order to build you a quality audience.

  • Community Management
    We monitor your communities, helping you see crisis before it happens.

  • Data-Driven Analysis
    We utilize insights to improve your presence in the future.


Learn more about Likeable Media capabilities.

It pays to be likeable.

Leadership

Carrie Kerpen

Carrie Kerpen
CEO

Candie Harris

Candie Harris
COO

Nick Guarracino

Nick Guarracino
VP, Creative Services

Mallorie Rosenbluth

Mallorie Rosenbluth
VP, Client Services

Management

Rachel Hadley

Rachel Hadley
Account Director

Emily Taing

Emily Taing
Senior Art Director

Tim Bosch

Tim Bosch
Media Planning Director

John Kultgen

John Kultgen
Content Director

Charlie Balk

Charlie Balk
Community Director

Brian Murray

Brian Murray
Director of Talent & Culture

Carrie Tylawsky

Carrie Tylawsky
Director of Business Development

Sam Sudakoff

Sam Sudakoff
General Manager

Auntie Anne's

The Opportunity: Auntie Anne’s, the beloved hand-rolled soft pretzel chain, was ready to launch into 2014 with a new manifesto and commitment to freshness. It was time for Auntie Anne’s - and it’s community - to Auntie Up! But how would we spread the word and get others as excited about this focus as the brand was? Enter: social media.

The Solution: Likeable Media launched a video to introduce the new manifesto as well as a series of weekly challenges that encouraged the community to Auntie Up with the brand. And just like a pretzel in the oven, they rose to the occasion!

The Results:
Over 15,000 likes, comments, and shares
11,000 video views

Anti-Defamation League Report

The Opportunity: The ADL surveyed over 100 countries, compiling one of the largest reports on anti-Semitic views the world had ever seen. The results were eye-opening, to say the least, and the organization sought to get their findings to as many people as possible. Social media was the place to go for mass reach.
The Solution: Likeable knew the most important time frame to spread awareness of the report were in the days leading up to its launch, before any data could even be accessed. To get people intrigued for the release, Likeable compiled a variety of custom images that pulled from the findings and debuted a trailer for the report. When the data was released, people were ready.
The Results:
Reach: 1,204,224 (paid: 1,992,448 / organic: 11,776)
Video Plays: 4688
1st 5 Days of Content in Market Reach: 1,915,474 (Paid: 1,834,440 / Organic: 81,034)
Coverage on CNN and in the Wall Street Journal, among others

NBCUniversal

The Opportunity: Each year, NBC erects the iconic Rockefeller Christmas Tree in New York City. The towering staple represents the start of the holiday season to many individuals across the country and across the globe. As a way to give back to the environment that provided the colossal spruce, NBC Universal partnered with the National Arbor Day Foundation to plant one million trees in its place. The organizations sought to utilize a digital approach to spread the word and reach their goal.

The Solution: Likeable Media developed a custom holiday card creator that allowed users to upload their image, add text, and share with friends and family. Every action taken with the application equaled one tree planted.

The Results: 33,000 were pledged to be planted each day, totaling over 1 million trees overall during the length of the campaign, proving online green movements can be incredibly impactful.

SodaStream Fizz it Forward

The Opportunity: Soda Stream, the brand behind the at-home beverage maker, knew that word-of-mouth was its most powerful marketing channel - and that digital media, and social media specifically, could increase their WOM potential exponentially.

The Solution: Likeable Media launched a social media word-of-mouth campaign designed to leverage Soda Stream brand enthusiasts and spread the word about the must-have gift of the 2013 holiday season. The Fizz It Forward campaign encouraged the Soda-Stream-owning Facebook community to nominate their friends for a chance to win their own Soda Stream.

The Results: Over 13,000 entries, 5,000 shares and 5 million impressions. Plus 1.1 million dollars in e-commerce sales attributed to the promotion.
Auntie Anne's

Auntie Anne's

Learn how the digital media campaign, "Auntie Up", expressed Auntie Anne’s commitment to fresh taste. When we combined the brand promise with our expert strategy, the campaign saw tremendous social media success. Watch the video.

Anti-Defamation League Report

Anti-Defamation League Report

The Anti-Defamation League spent months surveying over 100 countries, compiling one of the largest reports on anti-Semitic views the world had ever seen. The results were eye-opening, to say the least, and the organization sought to get their data and findings out to as many people as possible. Social media was the place to go for mass reach.

NBCUniversal

NBCUniversal

We proved that online green movements can be incredibly impactful. Teaming up with NBC Universal and the National Arbor Day Foundation, "Share-A-Tree" was a completely digital method of planting trees.

SodaStream Fizz it Forward

SodaStream Fizz it Forward

We took word-of-mouth to the digital level over the holiday season when we launched “Fizz It Forward.” We asked Sodastream's fans to nominate a friend for a chance to win a SodaStream. See what impressive sales success the campaign generated.

We believe in being likeable, and that includes surrounding ourselves with a likeable team. That's why we were named the 6th Best Place to Work by Crain's New York!


We’re seeking employees that embody our core values:

  • Driven to exceed customer expectations.

  • Passionate in every interaction.

  • Transparent when building relationships

  • Accountable to deliver what we promise.

  • Innovate to drive results.


Please review our open positions and apply to the positions that match your qualifications.

 

Account Manager Location: New York, NY Department: Accounts

Art Director Location: New York, NY Department: Creative

Associate Community Manager Location: New York, NY Department: Accounts

Community Manager Location: New York, NY Department: Accounts

Content Strategist Location: New York, NY Department: Creative

Media Planner Location: New York, NY Department: Accounts

Finance & Operations Analyst Location: New York, NY Department: Likeable Local

Associate Production Artist Location: New York, NY Department: Creative

Corporate Headquarters

240 w 37th Street 7th Fl, New York, NY 10018 212.660.2458

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