Blogging 101: 5 Major Mistakes to Avoid

By Alana Brooks

It seems like everyone at Likeable is jumping on the blogging train, and I couldn’t be more excited. Blogs are the perfect vessel for self expression, updates and sharing. That being said, not all of the millions of bloggers do it well. In addition to having truly stellar blog content, bloggers need to consider the look and feel of their blog. While I could show you blogs that really “get it”, I think it will be more productive (and more fun!) to share with you 5 major mistakes that need to be avoided…at all costs.

Here we go:

1. Don’t add your own soundtrack- blogs (and Websites!) with music that plays at launch are truly the worst for a few reasons. First and foremost, people often forget to turn off the sound on their computers. Imagine you are minding your own business, catching up on your Google Reader while waiting in the airport, and Britney Spears/Justin Bieber/Ricky Martin starts BLASTING from your computer. How embarrassing! Additionally, few people have the exact same music taste. By forcing your readers to listen to your own music, it interrupts the music they’re probably already listening to.

2. Keep your background neutral- Sure, you may be a fan of all things bright and sparkly, but that doesn’t mean a hot pink background is the right decision for your blog on Politics, or any blog, for that matter. Always keep in mind: a dark or overly bright background is often daunting. Keep it neutral, simple and light so your content stands out.

3. Text needs to be readable- yes, CurlzMT was a super fun font…in 4th grade! When choosing fonts for your blog, it’s important to remember to stick to just 2 or 3. Choose a font for the titles of your post and a different font for your content. Feel free to bold and italicize text for emphasis, but don’t start using a new font halfway through a post simply because you feel like it.

4. Paragraphs should NEVER be centered- this drives me absolutely batty! For a while, I couldn’t figure out why. My response when questioned: it just looks…bad. I was thrilled when my intro to web design teacher at BU listed it as a no-no. I’m no designer, but that was definitely the validation I needed.

5. Clutter is never the answer- …especially when it’s flashy. Sparkly animated .gifs, flash ads and an overwhelming amount of buttons and awards are a total turn off. As I’ve said previously, simplicity is always best. If you have a ton of awards or buttons you want to display, why not include them on a separate page, or in a drop-down? Always remember, your content is the most important part of your blog, so it shouldn’t be hard to find!

As Internet Savvy readers, I know you’ve come across blog design atrocities. What blogging mistakes drive you crazy? Share in the comments below!

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  • http://www.themommymatters.net Courtney @ The Mommy Matters

    I think you touched on the worst of them. One thing that makes me immediately click OFF of a blog or website is a black or really dark background and some random neon color font. Hurts my eyes. Don’t care how good the content is, I’ll never read a blog like that.

    • http://likeable.com Alana

      I do the same thing! If a site is an eyesore, I can’t enjoy the content!

  • http://whatscookingkris.blogspot.com/2011/05/im-email-addict.html Kris

    Amen! I agree with all of those. I also can’t stand it when people don’t edit themselves, when they use one loooooooong paragraph and when they put everything in parenthesis. Just say it!

    • http://likeable.com Alana

      Haha! Good one, Kris! :)

  • http://www.athomeinthepoconos.com Daria Kelly Uhlig

    My main peeve is blogs that overdo the ads. I’ve seen some legitimate blogs lately that are so ad-laden they look like spam. Lack of an About page adds to spamminess, too.

    • http://likeable.com Alana

      An about page is definitely a must! Maybe I’ll do my next post on how to create an awesome “about me” page. Thanks for the inspiration ;)

  • http://www.suburbansweetheart.com Suburban Sweetheart

    BUT I LOVE SPARKLESSS.

    (Also: This is false.)

  • http://likeable.com Alana

    @suburban sweetheart: Oh Kate, sparkles aren’t always bad. Maybe they should be kept to disco costumes and accents on J. Crew clothes though ;)

  • http://Www.whippedstyle.com Casie

    Oh man! Agreed on these. Except, I’m a centerer! Is that a word? But on my blog the side bars push to center and once they end it looks funny for everything to suddenly move left :)
    But the dark background … I thought I was the only one!! I click off immediately. If you look for even 5 seconds, you look away and everything is messed up.
    Good tips for sure! Thanks for the post!

  • http://likeable.com Alana

    @Casie- I truly, truly hate dark backgrounds!

  • http://likeable.com Lauren

    Spot on, Alana!

    I HATE when people use the word “musings” in their blog title. Maybe it’s overplayed? Maybe the word itself is annoying? Hard to say. I also think something as basic as titling the blog post correctly is a huge deal, yet some people ignore that rule of thumb; the title should reflect the content! Lastly, lackluster backgrounds/themes really turn me off. Your content could be amazing, but if your blog banner or theme looks like something you did in Paint, I’m probably not going to stay very long.

    • http://likeable.com Alana

      @Lauren- other word I hate in titles: random!

  • http://www.rockynow.com/ Tony @rockynowbc

    Thanks for the tips on what not to do; just starting out in this big-bad world of social media and need all the help I can get! I live in such a beautiful part of the world and run a vacation rental business so wanted to enhance the experience of potential guests. I have plenty of great activities, places to see to share but not too sure how to get it out there for people to read.

    I guess I just keep grabbing all of these tips and getting better at writing and producing quality copy? Any tips on how to get comments, I am really starting to enjoy blogging but not sure if anyone even reads them lol!

    • http://likeable.com Alana

      Hi Tony,

      Getting comments on your blog is definitely not easy. My recommendation? Be active in your field. Read and comment on other blogs in your industry. If people see you’re interested in what they have to say, hopefully they’ll want to check out your blog as well.

      Best of luck, and we’re so glad you’ve been finding our tips helpful!

  • http://www.nattybumpercar.com Natty Bumpercar

    this is all super-tremendous-fantastic advice … i’m going to enjoy digging back through your archives for more and more and more good nuggets of info!

    • http://likeable.com Alana

      Glad you like! Enjoy the archives :)

  • http://www.amandalarge.com Amanda

    I totally agree with all your points. It took me a while to find a web/blog template that was simple and customizable enough for my tastes, but I wouldn’t want to make anyone read something that irritated me on a visual level :)

    • http://likeable.com Alana

      Hi Amanda! Glad you found a template you like- that makes things so much easier, right? It’s all about starting in the right place. I’m going to check out your site right now :)

  • http://www.ricardobueno.com Ricardo Bueno

    I’m a “less is more” kinda person. I don’t like visiting sites that are overly cluttered with links, ads, etc. When you have too much stuff scattered everywhere, it’s difficult to really know where to go/click next. So think about that… Where do you have your site visitors to go? Are you communicating that effectively through your lay-out?

    This applies to the navigation of course too. I’ve seen sites with 23 tabs in their navigation (true story). That’s waaaayy too many!

    Anyway, great tips!

    • http://likeable.com Alana

      @Ricardo- great points. In terms of design, I definitely agree- less is more. Glad you liked the tips :)

  • http://www.actwebconsulting.com Amy C. Teeple

    Thank you for stating the #1 thing that gets me to hit the Back button for blogs and websites: music! On that same point, I don’t like videos that auto-start. If my volume is on, I will most likely hit Back because it’s the fastest and easiest way to get the intrusion (yes, I view music and auto-start videos as intrusions of my peace) to stop.

    I know some others already commented on ads. I think that minimal, non-page-overwhelming ads are fine, but I don’t want to see tons of Adsense ads (or other ads for that matter) before I can even start reading the post.

    My last bit of advice is to blog regularly. That could be twice a day, once a month, or anything in between. As long as your readers know what to expect, any amount is fine. Just be consistent.

    Thanks for the post!

    • http://likeable.com Alana

      @Amy- love your last point, that’s right on target. Posting regularly and keeping your readers in the loop is key!

  • CSC

    Spelling/grammatical/punctuation mistakes are the absolute worst. Want me to leave your blog never to return? That’s how you’ll do it.

    Inexplicably spelling “definitely” with an ‘a’?
    Use “your” when it should have been “you’re”?
    Pluralizing a word with ” ‘s “?
    Using “like” for “said” (I was like, “I cannot believe I used like instead of said…”)?
    Overuse of “actually”, “basically” and “just”?
    Using the phrase “right now”?

    Doing any of the above? Thanks for killing any sophistication of the written word…

    • http://likeable.com Alana

      @csc Grammatical mistakes are very annoying, you’re absolutely right!

  • http://twitter.com/ReachTejasvi Tejasvi

    Adding relevant images to blogs can be a plus but I see several blogs with stock images that are highly irrelevant. I agree that it is clutter and turns the user’s atention away.