When Carrie and Dave Kerpen decided to get married in 2005, they used their marketing backgrounds to create a promotional event and offset the costs of an expensive New York wedding. The Brooklyn Cyclones agreed to let the couple get married at home plate following a game, 1-800-Flowers.com supplied flowers, Smirnoff provided alcohol, Entenmann's added desserts, and David's Bridal sponsored the gowns. In July 2006, Dave and Carrie said their vows in front of 500 friends and family members and 5,000 strangers. The couple raised $100,000 from sponsors to cover the cost of the wedding, as well as $20,000 to give to the MS Society. Not only was this a dream wedding, but it was a dream promotion: Dave and Carrie generated $20 million worth of earned media for their sponsors. A few weeks later, they began getting calls from vendors asking what was next. Since they couldn't get married again, they decided to start a company instead.
To leverage social media and word-of-mouth marketing to create more transparent, engaged, responsive, likeable companies, organizations, and governments. To build a more likeable world!
Our Growth & Awards
We're proud to be recognized as one of Facebook's top 90 Preferred Marketing Consultants and the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In both 2011 and 2012, Likeable was named as one of Inc's 500 Fastest Growing Private Companies in the U.S., with triple-digit revenue growth for four consecutive years.
After recognizing an unfulfilled need, Likeable developed its first software product, Likeable Local, a Facebook marketing solution for small businesses and vertical markets. The initial iteration, Likeable Dentists, was launched in May 2012 in conjunction with Henry Schein, the world's largest provider of dental supplies.
Dave is passionate about spreading Likeable's mission at speaking engagements and conferences across the globe and via his books: the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) and the new Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver.
We're looking forward to continued growth at Likeable. It may have been six years since Dave and Carrie's ballpark wedding, but Likeable is only in its first inning.