By Amy Kattan As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: [...]
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Social Redesign: Who Did It Best?
By Amy Kattan With the popularity of social media continuing to skyrocket, it’s no wonder that 2011 was a year of great change. With the number of social media users growing more and more every day and new platforms emerging and thriving (e.g. Google+, Pinterest, etc.), current social media powerhouses have to constantly adapt to [...]
4 Personalities You’ll Find in Your Social Media Community
By Amy Kattan Working at a social media marketing agency means communicating with a wide variety of different personalities: coworkers, clients, partners, and most importantly, the different communities we manage. Within just a few moments, we go from talking to people who praise us, to people who want to bite our heads off, to people [...]
Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns
By Amy Kattan BOO! Did I scare you? Halloween is a marketer’s dream: Besides the fact that it’s a seasonal holiday (which we all know brands love), it’s a holiday that allows for endless creativity, since it’s the one day during the year that people are actually expecting the unexpected. In between the ghouls, goblins, and [...]
They LIKE You, They LIKE You Not: Is Your Brand Likeable?
By Amy Kattan Congratulations, your Facebook page has just hit 500,000 likes! That means your brand is in the clear: your customers love you, sales will skyrocket, and you’ll be making millions in no time… right? No more worrying about late nights at the office because it’ll be smooth sailing from here on out… right? [...]
Are YOU a Likeable Fan?
By Amy Kattan We are happy to announce that Likeable has just hit 20,000 Facebook fans! We are so thankful for all of our fans and so appreciative of the support. Reaching this milestone got us thinking: what exactly does it mean to have 20,000 fans? As huge social media nerds, we at Likeable understand [...]
The #90sAreAllThat Thanks to Social Media and @NickelodeonTV!
By Amy Kattan Fresh out the box! Stop, look and watch. Ready yet, get set, it’s ALL THAT! The fans called and Nickelodeon answered! In case you haven’t already heard (or read this blog post by our Buzz Builder, Angela), the 90s are back on TeenNick! As someone who is a proud 5 year-old at [...]
You Are What You Tweet! 5 Ways to Grow Your Personal Brand
By Amy Kattan In case you haven’t heard, our Twitter Thought Leader competition (and a similar competition between our Buzz Builders) has sparked a lot of conversation on the social web (you may want to click here for some background). Much of this conversation has revolved around the value of a follower. When it comes [...]
Top 10 Tweets of the Apocalypse
By Amy Kattan All this talk about the pending apocalypse had people wondering what the end of the world would be like: what they needed to do, what they were afraid of, and what the exact sequence of events would be. Personally, I thought about whether or not I would be able to see Bridesmaids [...]
Attention Marketers! Here's a Lesson in #Social #Psychology
By Amy Kattan As marketing and social media professionals, we understand the importance of using social networking sites to connect with consumers. We understand that we need to produce likeable content that engages as well as informs. But what makes our content likeable? How do we know what appeals to our audience? What tools can [...]
