By Amy Kattan In case you haven’t heard, our Twitter Thought Leader competition (and a similar competition between our Buzz Builders) has sparked a lot of conversation on the social web (you may want to click here for some background). Much of this conversation has revolved around the value of a follower. When it comes [...]
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Top 10 Tweets of the Apocalypse
By Amy Kattan All this talk about the pending apocalypse had people wondering what the end of the world would be like: what they needed to do, what they were afraid of, and what the exact sequence of events would be. Personally, I thought about whether or not I would be able to see Bridesmaids [...]
Attention Marketers! Here's a Lesson in #Social #Psychology
By Amy Kattan As marketing and social media professionals, we understand the importance of using social networking sites to connect with consumers. We understand that we need to produce likeable content that engages as well as informs. But what makes our content likeable? How do we know what appeals to our audience? What tools can [...]
The Winner’s Circle: Twitter’s Top 5 #Winning Celebs
By Amy Kattan We all know that Charlie Sheen has been #winning the social media universe lately (If you didn’t know, you’ve been living under a rock and I’ve been giving you too much credit). Some people can go on and on about Charlie’s seemingly genius branding techniques while others question the effect that his [...]
