By Jenna Lebel A good friend of mine introduced me to the book The Seven Habits of Highly Effective People by Stephen R. Covey. The bestselling book and one of Time’s “25 Most Influential Business Management Books” provides a framework for attaining personal goals and effectiveness. Each chapter presents an overview of a particular habit [...]
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7 Game Dynamics to Propel Your Business
By Jenna Lebel Everyone who knows me will agree that I’m a highly competitive person. I love playing games (especially those where I have a good shot of winning). The appeal of games, aside from the chance of victory, is the opportunity to work towards a goal and learn along the way. The mechanics behind [...]
Keeping up with the Competition: Metrics That Matter
By Jenna Lebel I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing that should always matter is your competition. Your competitors are critical in helping you determine success for your brand by giving you a frame of [...]
The Road to Recovery: 5 Tips for Brands
By Jenna Lebel Our world, and certainly my world, is in recovery. Our country is on a path to economic recovery. Most of the eastern seaboard is recovering from the blows of hurricane season. My mom is bedridden and recovering from surgery after a major fall. All of this talk about recovery got me thinking [...]
5 Rules for Successful Social Media Measurement
By Jenna Lebel One of the biggest transformations I’ve seen in social media is the shift from the how to the why. When I was first getting started in social, it was all about the how. Knowing how it all worked and how to leverage for businesses were critical areas of expertise. Sure, the why [...]
Tell Me a Tale Through Social Media
By Katie Kearsey Reporting. It’s one of the most crucial aspects of social media, and yet it’s often either dreaded or simply neglected. As a result, reports can be tedious and hard to follow when countless numbers, statistics and graphs blur together. Neither the report creator nor the report recipient benefits from this practice, which [...]
Want to Understand Social Media Marketing? Just Listen to These Song Lyrics!
By Jenna Lebel Bob Dylan was right… you better start swimmin’ or you’ll sink like a stone for the times they are a-changin’. No, Dylan wasn’t talking about social media, but he very well could have been. Actually a lot of the social strategies and best practices we employ every day have roots in popular [...]
Your Social Media Guide to Summer
By Jenna Lebel Although not the official start of summer, for many, Memorial Day Weekend marks the beginning of the warm summer months. If you haven’t started daydreaming about beach days, road trips, Fourth of July fireworks and BBQs, this weekend is sure to get you thinking about the summer days ahead. Before you head [...]
Facebook Studio: The Ultimate Resource for Marketers on Facebook
By Jenna Lebel Facebook Studio launched last week. The website was launched to highlight and celebrate the many innovative ways in which agencies and brands are fostering connections and building long-term relationships with people on Facebook. Facebook wanted to recognize the ways that the marketing community is using Facebook to drive business results.
Can You Define the ROI of Social?
By Jenna Lebel Last week, I attended the first-ever Radian6 user conference in Boston with 3 of my colleagues. Appropriately named Social 2011, the two-day event was packed with industry experts, multiple breakout sessions and panels, training opportunities and exciting announcements (Salesforce acquisition just one of many). Overall, the conference, filled with like-minded, social media [...]
