By Jenna Lebel Although not the official start of summer, for many, Memorial Day Weekend marks the beginning of the warm summer months. If you haven’t started daydreaming about beach days, road trips, Fourth of July fireworks and BBQs, this weekend is sure to get you thinking about the summer days ahead. Before you head [...]
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Facebook Studio: The Ultimate Resource for Marketers on Facebook
By Jenna Lebel Facebook Studio launched last week. The website was launched to highlight and celebrate the many innovative ways in which agencies and brands are fostering connections and building long-term relationships with people on Facebook. Facebook wanted to recognize the ways that the marketing community is using Facebook to drive business results.
Can You Define the ROI of Social?
By Jenna Lebel Last week, I attended the first-ever Radian6 user conference in Boston with 3 of my colleagues. Appropriately named Social 2011, the two-day event was packed with industry experts, multiple breakout sessions and panels, training opportunities and exciting announcements (Salesforce acquisition just one of many). Overall, the conference, filled with like-minded, social media [...]
5 Things To Do if You’re Not at #SXSW
By Jenna Lebel I’m not at SXSW. Four members of the Likeable team are in attendance and while they and thousands of other social media geeks and digital creatives are enjoying five days of compelling sessions conducted by the brightest minds in emerging technology and attending an unbeatable lineup of networking events hosted by industry [...]
So You Have the Like Button… Now What?
By Jenna Lebel This past holiday season I wrote about why your company needs the “Like” button on your website. If you’re still having hesitations, maybe this story will help. Back in early December when I was doing my holiday shopping, I remembered that my sister had casually mentioned that she’d like a pair of [...]
Facebook’s Page Update & What it Means for You
By Jenna Lebel Facebook just introduced several improvements to Facebook Pages that will ultimately allow brands to establish and maintain better relationships with their fans while making Pages more relevant to the audiences they serve. Here are the changes and what they mean for YOU and YOUR fans. New Layout We knew this update was [...]
Facebook Ads for $1.07? It's Possible!
By Jenna Lebel According to a whitepaper published by social marketing and analytics firm Webtrends, acquiring a fan through Facebook’s advertising platform costs a brand about $1.07. In their research, which studied 11,000 Facebook ad campaigns, the firm not only discovered the average cost, but they also uncovered a few trends. Webtrends also found that [...]
How to Avoid Tweeting Your Way to Unemployment
By Jenna Lebel We’ve all heard a story of how a single, careless tweet has jeopardized a current or potential job or career. Maybe you remember the woman who received a job offer from Cisco and tweeted about weighing her “fatty paycheck” against hating the work only to be publicly called out by a Cisco [...]
What You Missed at the 2010 #Womma Summit
By Jenna Lebel We’re thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not [...]
Why Your Website Needs the Facebook “Like” Button ASAP
By Jenna Lebel Unveiled in April 2010, Facebook’s “Like” button is on over 2 million websites. It is added (and should be added) because it is effective. It’s effective in increasing referral traffic and increasing engagement. It’s a simple, one-click action that lends itself to intelligent sharing and connectivity. But for retailers, particularly this holiday [...]
