Facebook Content Strategy: The Top 50 Global Brands

Facebook Content Strategy: The Top 50 Global Brands

By Brian Leigh

As Facebook slowly morphs into a television network, marketers and social media agencies must rethink how they approach content strategy.

One thing that demands examination is post cadence. How often should brands be publishing? What percentage of those posts should be video? When is it appropriate to broadcast Live?

To research this, we plucked out the Top 50 Global Brands (via Interbrand) and tracked their organic Facebook posts in June. 

Here's what we learned in the process.

Get Smart with Boomerang

Get Smart with Boomerang

By Megan Cottage

Boomerang is the external creative app that lets the user produce captivating content that loops back and forth. Boomerangs are stimulating pieces of content with a burst of excitement and can be exported to other platforms such as Instagram or Facebook. Boomerang is a mix between a photo and video. So what does this mean for you and your brand? Boomerang is innovative. Not many brands have chosen to capitalize on using this new trend, but you can be the one of the firsts. Whether you want to be artsy with your Boomerang, or show personality with a silly piece of content, Boomerang allows you to be creative and fits various brand needs. Here are three perks of using Boomerang for your marketing needs.

Object Recognition — Is it Snapchat’s Future?

 Object Recognition — Is it Snapchat’s Future?

By Shani Smotrich

Snapchat is continually changing and improving its offerings to the public and to advertisers. Along with Snapchat’s recent “memories” introduction, and the newly announced bitmoji partnership, there is also some buzz around Snapchat’s object recognition patent.

Why You Should Use Social Media in the Hiring Process

Why You Should Use Social Media in the Hiring Process

By Michelle Rivas

The tried and true process that the everyday HR department utilizes to hire new employees might become outdated in the upcoming years due to more companies using social media for recruitment. Filling out an application, submitting a resume, and uploading a cover letter will be seen as an obsolete system that does not capture the entirety of an applicant’s skills and characteristics. 

How to Make True 360˚ Photos with Your Smartphone for Facebook

 How to Make True 360˚ Photos with Your Smartphone for Facebook

By Colin Marchon

About a year ago, Google released the free Photo Sphere app (since renamed the Street View App), which allows you to easily take 360˚ Google Street View images with your smartphone to post on the public Google Maps archive. Until now, there has been no social media application of this powerful tool.

How the Makeup and Cosmetic Industry is Ruling Social Media

How the Makeup and Cosmetic Industry is Ruling Social Media

By Hayley Hoffman

Ever wonder why you see so many 15-second-winged-eyeliner tutorials on your Instagram explore page? The makeup industry may be taking over. Between quick tutorials and an increasingly growing audience, it’s no wonder why the cosmetic industry is doing better than ever before.

3 Reasons Why Pokemon GO is a Marketer's Dream

3 Reasons Why Pokemon GO is a Marketer's Dream

By Erin Minty

Only a week after the popular app Pokémon GO was released in the United States, it has become a phenomenon. With more downloads than big name apps like Tinder and more usage on Android than both Snapchat and Instagram, it has swept the nation more than any other app before it. That’s due, in part, to the fact that Pokémon was a large part of millennial gamers’ childhoods, and we all know millennials love their nostalgia. However, it’s due even more to the fact that Pokémon GO is our first accessible step into the augmented reality world, and the following it has gathered shows just how interested people are in the technology.

Snapchat Update: Introducing "Memories"

Snapchat Update: Introducing "Memories"

by John Kultgen

Last week Snapchat revealed an exciting update. By introducing Memories, users now have a way to save Snaps and Stories to look back on. Situating just below your Camera screen in the app, this new gallery allows you to search for favorite stories of past times.

3 Tips for Using Twitter’s New Conversational Ads

3 Tips for Using Twitter’s New Conversational Ads

By Andrew Minucci

On July 1, Twitter rolled out conversational ads to all brands following months of beta testing. Conversational ads are one of the most exciting pieces of Twitter ad inventory for marketers in some time, as they are designed to generate significant engagement and reach users through both paid and organic delivery.