Instagram Update: Community Managers Rejoice!

Instagram Update: Community Managers Rejoice!

By Jessica Chen, Account Manager

Instagram consistently looks for ways to ensure the platform is a safe and welcome place for users to express themselves. Always innovating and striving to improve the user experience, they recently introduced a string of new, high-profile updates and features: News Feed algorithm changesInstagram Stories, etc.

Augmented Reality: Snapchat Leads the Pack, Sorry Pikachu!

Augmented Reality: Snapchat Leads the Pack, Sorry Pikachu!

By Carolyn Ann De Melo, Project Manager

With the instant and widespread popularity of Pokémon Go, augmented reality was thrust outward to the masses in a way it has never been before. While useful as a marketing platform (or, more-so, a gaming experience that can be capitalized on from a marketing/PR perspective) it is simply a successful closed ecosystem combined with a consensus reality using augmented reality, or AR.

3 Tips to Dominate the Olympics on Social Media

3 Tips to Dominate the Olympics on Social Media

By Alora Kelley, Account Coordinator

Every four years, the US population uses their Twitter accounts to gather behind their top athletes. Whether to rant about judges or share in the joy of winning, two weeks of intensive tweeting occurs. As social media marketers, we’re curious — what did Twitter tell us this year?

9 Brilliant Quotes from Social Fresh Conference

9 Brilliant Quotes from Social Fresh Conference

By John Kultgen, Content Director

Social Fresh, the digital and social media conference full of actionable presentations and case studies, occurred this past weekend. Admist the Snapchat jokes and the breaks we took to read  the latest on the Ryan Lochte drama, I witnessed live presentations from some brilliant marketing minds. Here are some key takeaways I recommend all brands follow as they close out the rest of the 2016 year.

List Worthy Social Media Updates: August 19, 2016

List Worthy Social Media Updates: August 19, 2016

Turn your attention away from questionable Olympic swimmers for a moment to review what else happened this week. Specifically, Instagram continues to take on Snapchat, Pinterest showed it can still innovate, and more.

Will You Accept This Endorsement Deal?

Will You Accept This Endorsement Deal?

By Michelle Greenbaum

If you’ve ever seen an episode of The Bachelor or The Bachelorette, odds are you’ve also heard the lead question if their suitors are “there for the right reasons.” Since the show first aired in 2002, the right reason has always been marriage. Now, 14 years later, some contestants are being accused of using the show not to chase love, but sponsorship dollars and social media fame.

5 Unique Ways Brands are Using Instagram Stories

5 Unique Ways Brands are Using Instagram Stories

By: James Reichert

Instagram launched their newest feature, Stories, earlier in August as a way to continue to compete with Snapchat for daily users. The premise is basically the same as Snapchat Stories in that users can take (or upload) pictures and/or video and upload them into their story where it lasts for 24 hours. Instagram CEO, Kevin Systrom, has even given Snapchat credit for innovating the way users consume and share content in this format. Below we will take a look at how a few brands are using this new feature. 

How Social Media Has Changed The Way We Communicate

How Social Media Has Changed The Way We Communicate

By Jo Hague

On today’s date in 1877, Thomas Edison is said to have written to the president of the Telegraph Company in Pittsburgh, PA. In his letter, he argued that it would be more appropriate for us to greet one another with "hello" rather than saying "ahoy" when answering the phone. Communication and how we communicate has drastically changed since then and social media has had a large part to play in this. 

Are You Using the Right Personal Pronoun for Your Brand?

Are You Using the Right Personal Pronoun for Your Brand?

By Casey Danton

When taking the helm of your brand’s voice on social media, an important decision needs to be made. Do you address your fans and customers using the pronoun ‘I’ or ‘we?' There are strengths and weaknesses to both scenarios.