Despite the growing number of social media networks, social media marketers remain focused, primarily, on the same core group. Facebook, Twitter, and Instagram are the big ones; Snapchat is closing quickly; and YouTube, LinkedIn, Pinterest, and Tumblr serve their specific niches well.
But one major network has flown beneath the radar, eluding the call of marketers despite falling nicely in the “niche” group. Its audience is large and growing, but despite attention from advertising behemoths such as Coca-Cola and Red Bull, social advertisers rarely mention it.
Here are three reasons marketers should take notice of Twitch.