3 Tips for Improving Project Workflow

3 Tips for Improving Project Workflow

“Now!” “Instant!” “Live!” Social media has taken the phrase “patience is a virtue” and shown it the door. With live video taking center stage this year, being ready to jump into action has never been more critical. As agencies are challenged with keeping up, work flow becomes an ever more critical part of delivering content quickly and efficiently. Here are my tips for a streamlined workflow. I am sticking to file organization since it can be applied to many places — not just social and not just creative production teams.

How Quarterly Brainstorms Can Benefit Your Clients

How Quarterly Brainstorms Can Benefit Your Clients

Recently, my team switched from holding monthly content brainstorms to quarterly ones — and I couldn’t be happier. Originally, I was excited about the prospect of less frequent meetings and a built-in ebb and flow to my work schedule. However, over time I’ve found that the clients are actually the ones getting the better end of the deal. The once-a-quarter brainstorms consistently lead to more ideas and stronger concepts, leading me to believe that every client can benefit from this new schedule. Here’s how.

Facebook Live: 3 Things I Wish Someone Told Me

Facebook Live: 3 Things I Wish Someone Told Me

You have undoubtedly seen much activity about Facebook Live, the platform’s recently added live-streaming capability. With the touch of a button, Live lets you broadcast to followers, allowing brands to connect and engage with users in an innovative, real-time manner.

Want to try Facebook Live for your business but don’t know where to start? Here are three things I wish someone had told me before my first Facebook Live stream.

3 Tips for a Social Media Audit

3 Tips for a Social Media Audit

Whether you’re working with a new client or doing a yearly analysis of your own social media channels, completing a social media audit and coming to an actionable conclusion can be tough. For starters, you might be wondering which metrics are the most important, or how to get through all of your data. Here are a few tips to keep you on track.

What Happens to Presidential Social Media Accounts?

What Happens to Presidential Social Media Accounts?

For the first time in United States history, our new president will be receiving not only the nuclear codes, but social media passwords too. As the first U.S. president to tweet, stream live on Facebook, and use a Snapchat filter, President Barack Obama has been dubbed by the White House as “the social media president” — but what happens to @POTUS when Obama is no longer POTUS?