“Now!” “Instant!” “Live!” Social media has taken the phrase “patience is a virtue” and shown it the door. With live video taking center stage this year, being ready to jump into action has never been more critical. As agencies are challenged with keeping up, work flow becomes an ever more critical part of delivering content quickly and efficiently. Here are my tips for a streamlined workflow. I am sticking to file organization since it can be applied to many places — not just social and not just creative production teams.
What can marketers do to jumpstart quality ideas?
We sat down with Allison Casey, Senior Art Director at Likeable Media, a social media agency, to talk about what puts the "quality" in quality content.
Recently, my team switched from holding monthly content brainstorms to quarterly ones — and I couldn’t be happier. Originally, I was excited about the prospect of less frequent meetings and a built-in ebb and flow to my work schedule. However, over time I’ve found that the clients are actually the ones getting the better end of the deal. The once-a-quarter brainstorms consistently lead to more ideas and stronger concepts, leading me to believe that every client can benefit from this new schedule. Here’s how.
You have undoubtedly seen much activity about Facebook Live, the platform’s recently added live-streaming capability. With the touch of a button, Live lets you broadcast to followers, allowing brands to connect and engage with users in an innovative, real-time manner.
Want to try Facebook Live for your business but don’t know where to start? Here are three things I wish someone had told me before my first Facebook Live stream.
Whether you’re working with a new client or doing a yearly analysis of your own social media channels, completing a social media audit and coming to an actionable conclusion can be tough. For starters, you might be wondering which metrics are the most important, or how to get through all of your data. Here are a few tips to keep you on track.
Social media is a constant conversation, and Mikey has helped brands do everything from celebrate wins to manage crises. I interviewed Mikey in order to highlight a bit of his wisdom, as well as his fun personality.
For the first time in United States history, our new president will be receiving not only the nuclear codes, but social media passwords too. As the first U.S. president to tweet, stream live on Facebook, and use a Snapchat filter, President Barack Obama has been dubbed by the White House as “the social media president” — but what happens to @POTUS when Obama is no longer POTUS?
A consistent schedule is a fundamental aspect in ensuring the future success of your podcast. To make your podcast come to life, follow the golden rule: Create a plan and stick to it. Remember these three things as you go.
Twitter has recently announced a continued string of losses. With stock that has plummeted and the recent 9% cut in their workforce, big changes could be coming to branded social media on this network.