5 Ways Social Media Has Changed the Way We Exercise

5 Ways Social Media Has Changed the Way We Exercise

By Alora Kelley

These days, exercise and physical fitness have expanded beyond PE class and your local gym. The amount of options available and the introduction of many fads has led to confusion in the marketplace for many brands. Effective social media has changed the way we exercise and allowed brands to overcome obstacles in the marketplace there previously was no solution for. Here are five ways social media has changed the way we exercise:

A Blog About Blogging: Finding the Right Platform For You

A Blog About Blogging: Finding the Right Platform For You

By Michelle Greenbaum

Are you thinking of joining the blogging community, but unsure where to begin? Here are six platforms to keep in mind. Each is different, but you’re guaranteed to find one tailored to fit your needs.

Jump Into Podcasting: 5 Tips From The Experts

Jump Into Podcasting: 5 Tips From The Experts

Jo Hague

Are you thinking about starting your own podcast? Have you been thinking about where to begin? How to cut through the clutter? How to make it a success? Feeling overwhelmed? Don’t be. Podcasting can be a great way to get you and your brand noticed. It can also be a really rewarding experience—one that you definitely don’t need to be tech-savvy for. I asked successful podcasters and producers their top tips for starting out. Here’s what they had to say…

How a Stack of Pancakes Taught Me a Valuable Lesson About Content Creation

How a Stack of Pancakes Taught Me a Valuable Lesson About Content Creation

By Michael Marabella

This is a story about discovery, persistence, and pancakes.

Earlier this year, I received an email from one of our content strategists. It was a content request for a National Pancake Day post. While most content requests are usually pretty fleshed out, this one was exceptionally vague; “A shot of a stack of pancakes to celebrate NPD.”

5 Traits of Valuable Social Media Insights

5 Traits of Valuable Social Media Insights

By Tim Bosch

Social media marketing insights help brands make better marketing decisions. Insights are generated by analyzing data and drawing conclusions. However, not all insights are created equal. When examining the quality of your insights, look for these 5 elements.

3 Innovative Social Media Marketing Campaigns on Snapchat

 3 Innovative Social Media Marketing Campaigns on Snapchat

By Charlie Balk

Brands are flocking to Snapchat in droves. As Twitter stock drops and Instagram becomes treated more and more like Facebook (same advertising back-end), it's understandable that marketers feel the call. Snapchat's rapid growth can be largely attributed to their commitment to innovation. They're able to consistently add new features like filters, lenses, and stories, while staying true to their main-selling points of privacy and exclusivity. It's no wonder the size of their user base grows and that brands follow behind. Here are three brands whose efforts on Snapchat really caught our eye.

Dear Future Moms

By Carrie Kerpen

Dear Future Moms,

I know Mother's Day is all about celebrating moms. And as a mom, I appreciate it. But I also remember being a young woman who didn't yet have kids—and I remember being totally excited, scared, and overwhelmed by the thought of having kids. And so, this letter is for you. Print it out, fold it up, and put it in your pocket. Read it right around the time your first baby turns eight months old—since before that time, you're basically in a total fog getting used to this whole thing. (See? That's tip number one....know that you'll be in a total fog, don't stress about it, and just accept it! We all get it.)

The 5 Social Media Commandments for Launching a Campaign

The 5 Social Media Commandments for Launching a Campaign

By John Kultgen

You've spent what seems like forty days and forty nights wandering around the details of a social media marketing campaign launch, and now you're ready to set forth a plan. Marketers all dream of getting major attention from their hard work, but consider taking a screenshot of this list on your tablet and heeding these warnings. Otherwise, your campaign will not live the full life it deserves once set in motion.  

Snapchat Geofilters: How Can Social Media Marketers Use Them?

Snapchat Geofilters: How Can Social Media Marketers Use Them?

By Shani Smotrich

Most social media platforms have in-depth metric systems, allowing brands to track their fans and online actions.

Snapchat, however, falls short in this area with its relatively new custom geofilters. For brands and content marketing agencies creating their own filters, the metrics reported include just two things: