Here's why you should share your brand's story on Snapchat's new feature, Our Story.
By Brian Murray
The internet and social media provides us more information than ever before. Twenty years ago the job search was limited to the area you were in and the only information you could find was the stuff that was vetted through the communications department of a company. If you wanted to communicate with someone you could send mail, show up, or try to call but all of those could lead you to a roadblock. Now the problem is that most people don’t know how to use all of the available information. Here are three ways to use social media to accelerate your job search.
There is a fine line between a post that entices users to click through and a post that is straight up clickbait, knowing the difference between the two makes all the difference in the world.
Receiving a freebie could make someone's day. So, is giving away product a successful brand strategy? There are a few different methods for hosting giveaways and creating moments of surprise and delight for your community. Let's look at the benefits of some of them!
Eminem once rapped that “The FCC won’t let me be.” Social media marketers are beginning to have the same feeling about the Federal Trade Commission (FTC). The FTC updated their FTC Endorsement Guides: What People Are Asking website with new guidelines that are sure to be a thorn in the side of social media marketers.
Here are three things you need to know about the most recent guidelines.
Ah, the dreaded Father’s Day gift. It’s easy to shop for mom because she loves flowers, jewelry, and a fancy brunch, but Dad’s tend to be much harder to shop for. Knowing that there are plenty of sons and daughters out there that are still racking their brains for ideas the week of Father’s Day, here are 5 brands that have bumped up their advertising strategy in preparation for the big day.
By Daniel Lara
A few days ago, as I was scrolling through my Facebook News Feed, I mistakenly took a company’s post for what I thought was a friend’s status. While some might see this as an easy oversight, or the effects of early morning Facebooking, I saw this quick blunder as a sign of something bigger.
“How do you keep up with all the new trends, technology, and platforms that are available for marketing in today’s fast paced environment of change?” I'll answer this question and more.
What Is Content Marketing?
Simply put, it is the creation and sharing of content to acquire and keep your customers.
However, if you really want your potential and current customers to act and drive profits, your content needs to be valuable and relevant to your audience. Your content marketing technique should aim to build brand loyalty and place you as a thought-leader in your space.
The cheat sheet below shares my top 10 tips for achieving this goal and ultimately driving sales for your business.
Few things cause more public debate than religion and politics. In my workplace, there are two other passion points that may never reach a consensus: the use of the Oxford comma and shooting video in vertical (or portrait) format. Let’s focus on the latter!
According to Mary Meeker’s 2015 Internet Trends, vertical viewing now accounts for 29% of view time (compared to 5% just five years ago) and continues to grow. This is a huge opportunity for marketers.