Warning: This article may give you déjà vu if you also work in social media marketing. Proceed with agreeable laughter.
I direct content at Likeable Media, and I’ve been so proud to work with a wide variety of brands: start-ups, long-standing, B2B, B2C, fashion, pharma, tech, etc. And the best brands I work with are not the flashiest or the funniest. They’re the brands with the most consistent and specific branding.
Here’s what I recommend you really nail down internally before you meet with your social media agency.