The social media space is constantly changing. Case in point: Since the last time we posted our cheat sheet almost seven months ago, Facebook has rolled out the single-column Timeline to brand pages, Vine now allows you to upload existing video not created in the app, and Twitter revamped its layout completely. You will see those changes (and more) reflected below in the updated version of our reference guide for the most frequently used dimensions. (more…)
By Jessica Chen
Quora, self-described as “your best source for knowledge,” is a social media platform that allows its community to ask and answer questions. Any question and any answer is fair game, but only the best answers will be “up-voted” and featured more prominently on a question thread. As a digital marketer, if you aren’t using Quora, you are missing out on valuable insights regarding your brand, your community, and your marketing strategy.
Last week, we took a look at the advantages and disadvantages of the major social networks from a user’s perspective. But if you’re reading this, you’re probably more interested in whether or not your brand should consider investing in a new network. Don’t worry. We’ve got you covered! Below is a quick guide that simplifies all of the pros and cons of the major players on social.
By Sam Sudakoff
At the beginning of 2014, Likeable Media launched a partnership with MVS Radio, based out of Mexico City, to form Likeable Mexico. What started as an office of five people is now a vibrant group of over 50 thought leaders. While Likeable Media, headquarted in New York, may have been around for much longer, we’ve really learned a lot in a short time from this passionate group.
Here are three likeable lessons from our partners at Likeable Mexico.
Digital Advertisers, with some minor deviations, mostly understand the Facebook conversion funnel as a four step process:
1. Grow fan base.
2. Promote a genuine interest in your community and product.
3. Host contests and giveaways to excite, surprise, and delight
4. Drive traffic to your website to convert. (more…)
By Honey Comer
With the Ice Bucket challenge finally winding down, you may have noticed a new video trend dominating your feeds. Instagram’s recently released Hyperlapse app allows videographers of all skill levels to experiment with time-lapse techniques. Several brands have already jumped on the bandwagon (as seen here) and you may be wondering if yours should too.
While it’s up to you to determine a potential fit, there are a few basic things to know before producing your own high-speed masterpiece. (more…)
By Noah Jarosh
In baseball, the two most important stats are the number of runs scored against your team and the number of runs your team scores. For individual players, things like ERA, OPS, and batting average are key statistics. They are the numbers that directly weigh how well you are achieving your end goal—to get on base for batters, to keep players off the base paths for pitchers.
However, outside of these primary statistics are a number of peripheral figures that can help indicate future performance: strikeouts and walks, batting average on balls in play, etc. These aren’t figures that show an end-goal, but they can be excellent resources when attempting to estimate how a player will perform moving forward.
There is a similar concept with Facebook advertising. There are, of course, KPIs that are expected to be met. These are things like acquiring a certain number of new fans for a Facebook page, earning a certain number of engagement, and driving ROI in e-commerce advertisements. Likes, engagements, conversions, app installs, etc. The end goals.
We’re all feeling it. The pressure on brands to be noticed on social media is an ever-increasing challenge. Competitors are getting noisier, consumer attention spans are shrinking, and let’s not forget that pesky Facebook algorithm messing with our post reach! What’s a brand to do?!
Here are some tips for how to sexy-up your brand and get noticed on social. (more…)
After reading about the effectiveness of timely and personal responses to social media interactions from thought leaders such as Likeable Media, I assumed that all of the large U.S. based companies, being some of the best marketers in the world, were following similar social media practices. But after several interactions with major companies that either went wrong or were ignored, I started to wonder: Are these “guidelines” of social media really being followed? (more…)