By Brian Murray
Vine has been around since the beginning of the year. While I was cynical of the six second video platform at first, the constraints and focus have led to some pretty amazing results. Almost six months in, many brands have embraced the ability to share and syndicate across networks and reach existing audiences. I’ve seen three brands in particular that I believe are using Vine exceptionally well, each with their own take on the emerging platform. (more…)
By Dave Kerpen
This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss what all the 10-year old girls were focused on all weekend: Instagram.
As my wife and I are both social media entrepreneurs, it could be expected that our children would be quick to explore and adopt social media networks and tools. But what about the other girls? It’s a small sample size indeed, but every girl had an Apple device (iPhone, iPad, or iPof Touch) and every girl used Instagram to take and share pictures of pretty much everything we did the entire weekend. (more…)
By Barry Hott
What users want.
When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with your content when they don’t even want to see it?
You need to understand what motivates your fans.
In her post last week, our CEO touched upon a topic that I’d like to expand upon: What drives you to click the ‘like’ button? Is it a cute kitten? A political point you agree with? A beautiful sunset? A funny story? A greasy hamburger? A friend’s new job/relationship/house/pet/car/child? All of these drive back to one key motivation:
Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful tool at their disposal, it seems that many marketers aren’t using it to their advantage. With over 600 million Facebook members using the mobile app each month, there would appear to be a huge missed opportunity in not advertising on mobile. In reality, optimizing your Facebook ads for mobile is actually pretty simple once you set aside the resources to make it happen. Below are some simple ways to implement mobile ads.
It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four of our favorites from this year: (more…)
Call us at 212.660.2458
Email us at contact@likeable.com
240W 37th Street
7th Floor
New York, NY 10018
Sign up for our Email Newsletter
© 2011 Likeable Media. All Rights Reserved.
A Social Media and Word of Mouth Marketing Firm