Recently, Facebook announced that the new features in its Open Graph are available to all application developers. Although changes to Facebook’s Open Graph were no surprise, watching this paradigm shift unfold has been impressive. I have been observing the 60 apps involved in Facebook’s Open Graph Beta very closely and have come to appreciate the genius behind Facebook’s changes. (more…)
This year’s Super Bowl promises to be the most wired yet. Fans are able to interact with each other, their team, and the athletes playing like never before. The social campaigns from brands, the NFL and the teams themselves are all proving that social TV truly has arrived. (more…)
Facebook now belongs to all of us. Literally.
The company plans to raise $5 billion or more in an IPO scheduled for the spring. If all goes according to plan, anybody with a few dollars can buy shares and own a piece of the firm. (more…)
What would you rather use, Pinterest or Gimme Bar?
Leave your thoughts in the comments below!
Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic efforts completed through a glasses donation program. The company’s unique spin on a routine report has some smart lessons for marketers.
By: Andi Barton
I think we all can agree on the fact that Pinterest has captured the photo sharing fascination of social media users around the world. However- don’t let this new network of photography allow you forget about previously existing photo sharing app’s like Instagram! I recently have noticed an influx of new Instagram users from a personal level. However, in addition to seeing many new connections using the app, I’ve noticed a lack of brands who are also getting back on board. If you’re a brand and at a loss for how an Instagram strategy could apply to your business- you’re not alone! (more…)
By: Allie Herzog
By now you’ve all probably seen at least one (if not 100) of the hilarious “Sh*t so-and-so Says” videos floating around your Facebook or Twitter feed. Some of my personal favorites were focused on the Social Media Industry and New Yorkers. While I’m sure every company has their catch phrases that can be heard over and over again, I can say with certainty that Likeable’s are literally written on our walls! Listed below are just a few things that you will hear being muttered if you enter the walls of Likeable! 
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As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: I tell 3 of my friends how much I like a product, they each tell 3 of their friends, who tell 3 of their friends, and so on. Before you know it, the message is reaching tens of thousands of people all over the world. If that’s not power, I don’t know what is.
If anyone knows about the virality of social media, it’s Likeable client University Medical. University Medical and the Likeable Media team worked together to develop a strategy around the AcneFree product line Facebook page launch. The plan was to build an AcneFree community and raise awareness of the brand by offering free samples of the new AcneFree Therapeutic Sulfur Mask and making the deal as shareable as possible in an effort to promote organic growth for the fan page. The AcneFree fan-gated welcome tab featured a form for fans to fill out as well as a share and tweet button on the offer. The hope was that with a November 15th launch date, the page would gain 30,000 likes by March 2012. (more…)
BufferApp is a fairly new social network scheduling service that allows one to post to Twitter or Facebook. There are both advantages and disadvantages to Buffer, but should you be using it for your brand page?
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