Summer doesn't slow down innovation for social networks. This week our social media agency saw some key updates affecting large networks (and the emergence of some smaller ones).
The tried and true process that the everyday HR department utilizes to hire new employees might become outdated in the upcoming years due to more companies using social media for recruitment. Filling out an application, submitting a resume, and uploading a cover letter will be seen as an obsolete system that does not capture the entirety of an applicant’s skills and characteristics.
About a year ago, Google released the free Photo Sphere app (since renamed the Street View App), which allows you to easily take 360˚ Google Street View images with your smartphone to post on the public Google Maps archive. Until now, there has been no social media application of this powerful tool.
By Hayley Hoffman
Ever wonder why you see so many 15-second-winged-eyeliner tutorials on your Instagram explore page? The makeup industry may be taking over. Between quick tutorials and an increasingly growing audience, it’s no wonder why the cosmetic industry is doing better than ever before.
By Erin Minty
Only a week after the popular app Pokémon GO was released in the United States, it has become a phenomenon. With more downloads than big name apps like Tinder and more usage on Android than both Snapchat and Instagram, it has swept the nation more than any other app before it. That’s due, in part, to the fact that Pokémon was a large part of millennial gamers’ childhoods, and we all know millennials love their nostalgia. However, it’s due even more to the fact that Pokémon GO is our first accessible step into the augmented reality world, and the following it has gathered shows just how interested people are in the technology.
by John Kultgen
Last week Snapchat revealed an exciting update. By introducing Memories, users now have a way to save Snaps and Stories to look back on. Situating just below your Camera screen in the app, this new gallery allows you to search for favorite stories of past times.
By Andrew Minucci
On July 1, Twitter rolled out conversational ads to all brands following months of beta testing. Conversational ads are one of the most exciting pieces of Twitter ad inventory for marketers in some time, as they are designed to generate significant engagement and reach users through both paid and organic delivery.
As a social media agency, Likeable Media is constantly on the pulse of new and exciting features in the industry. Today we're introducing our summary of recent developments from key networks, which will help take your brand’s social media presence to the next level.
It’s finally happening. Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift. Virtual reality is coming, and thanks to the moves of a few key players, social media is quickly proving to be the ultimate conduit for digital escapism. Take off your Oculus Rift, and follow me as we breakdown the past, present, and future of VR on social media.
Instagram is always evolving and growing, as they increase users and generate more advertising dollars. The newest change? The platform just recently announced an enhancement on the CTA button that previously appeared at the lower right hand corner of a post. The CTA button is now positioned to appear across the bottom of the entire ad. With this update, now may be the perfect time for your company to start using the platform for social media marketing. Here are a few reasons why.