5 Innovative Ways for Brands to Use Vine

5 Innovative Ways for Brands to Use Vine

By Devon Kelliher

After its launch in April of 2013, Vine quickly became the most-downloaded app in the iOS App Store. Social media users went crazy for these looped, 6-second videos and the app quickly grabbed the attention of  comedians, musicians, and even journalists. In case the world of Vine is foreign to you, here’s a quick low down. Users can record video with Vine’s in-app camera, which only records when the user’s finger is on the screen, which allows for interesting experimenting with stop motion animation. Videos are published through Vine’s social network and can also be easily shared on Facebook and Twitter.

There’s no denying the fact that Vine doesn’t have the same kind of influence as Facebook, Twitter, or Instagram. But before you completely rule the app out of your brand’s social networking strategy, you should consider the marketing possibilities that come along with it. 

3 Snapchat Updates You Missed This Summer

3 Snapchat Updates You Missed This Summer

By Honey Comer

This has arguably been the summer of Snapchat for social media devotees, with several updates being rolled out on the platform in recent months. If you haven’t been paying close attention, there’s a chance you’ve missed a few things!

5 Things You Might Not Realize About Instagram

5 Things You Might Not Realize About Instagram

By Emma Chainani

Instagram is among one of the fastest-growing social media apps. Due to its rising popularity, brands are rapidly increasing their presence on the network. Because of the popularity, it’s easy for great content to get lost within the app. Brands need to think outside the box to increase engagement. Fortunately, there are some useful tips and tricks for brands to get the most out of their posts.

3 Steps for Successful Paid Content

3 Steps for Successful Paid Content

By Kelly Byrd 

As forecasted by eMarketer, global advertisers are expected to spend nearly $600 billion in 2015, "an increase of 6.0% over 2014". 

Here are three steps to keep your brand's paid content in the eyes and hearts of consumers.

5 Simple Ways to Improve Your Visual Branding

5 Simple Ways to Improve Your Visual Branding

By Jessi Chang

Social media plays an important role in building your brand's online presence. It gives you the opportunity to be part of the online community so you can grow your community offline as well. In order to stand out from all the other brands on social media, you will need strong a visual presence. If your visual presentation does not reflect your brand values or message, then it will lead to inconsistencies in your communication. Here are five simple ways to improve your visual branding on social media.

 

Activism or Slacktivism: Can Social Media Cause Social Change?

Activism or Slacktivism: Can Social Media Cause Social Change?

By Hannah Baker

Red, white, and blue weren’t the only colors Americans were seeing on their newsfeed early this July. In fact, all of the ROY G. BIV colors were likely to pop up. That’s because over 26 million people rainbow-fied their profile picture to show support for the U.S. Supreme Court’s ruling in favor of same-sex marriage. Such an outpouring of support is overwhelmingly heartwarming, especially since the changes were made within 3 days of the decision. However, what do these numbers really show? What are the masses accomplishing, if anything, by using social media for political and social change?

Here’s the good, the bad, and the ways to get involved (successfully).   

Brand Advice: Why Every Day Should Be Emoji Day

Brand Advice: Why Every Day Should Be Emoji Day

By Amanda DiAntonio

Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.

What You Need to Know About Facebook's Relevancy Score

What You Need to Know About Facebook's Relevancy Score

By Chris Talamo

Facebook’s Relevancy score is a fairly new statistic to determine how your ads are performing. However, it can be a little unclear on what exactly determines this metric. Don’t worry: It’s not everything. But it is still important.