3 Quick Things About Instagram's New Photo Formats

3 Quick Things About Instagram's New Photo Formats

By Erin Minty

Instagram made headlines today when they announced that they were making a major change in the way photos are uploaded on the app. Introducing new photo formats: Landscape and Portrait. The square photographs have always been an instantly-recognizable feature of Instagram, but now the app is open to new kinds of visuals.

What to Know Before Investing in Instagram Ads

What to Know Before Investing in Instagram Ads

By Erin Minty

Instagram’s 300 million monthly active users have made it the second largest social media platform, pulling ahead of Twitter and it’s only getting bigger, spurred by its new ad program.

In 2014, a select number of companies debuted ads on the network—which have the same look and feel as organic posts—with only the highest quality ads displayed. But last week, the Instagram Application Programming Interface (API) finally became available to everyone. Instagram writes on their site that the ads are now “available to businesses of all sizes,” which means that while ads used to cost upwards of $200,000, the new API allows brands without those resources to promote their content. The photo-sharing platform is about to become one of the most successful, and most-wanted, marketing platforms on the internet today.

Considering an investment in Instagram ads? Here’s what you should know about their potential:

Avoid These 7 Common Community Management Mistakes

Avoid These 7 Common Community Management Mistakes

Community Managers are the “voice” of a brand on social media. They interact and engage with the brand’s following daily, and they build virtual relationships with the community. However, while almost every brand is on social media today, there are some common mistakes to avoid:

A Quick Guide to Social Media Traffic

A Quick Guide to Social Media Traffic

By James Reichert

It's no secret that Facebook is the top social media platform for driving website traffic. In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined that Facebook now accounts for more traffic to news sites than Google. Is this surprising? Not really. Social media allows brands to consistently connect fans and potential consumers with rich content. Driving fans from borrowed traffic sources (social media platforms) to an owned traffic source (your brand's website) enables fans and followers to familiarize themselves with your brand and assists them down the sales funnel.

A Shareaholic report found that social media currently drives over thirty percent of all referral traffic on the Internet. But how does each network stack up? Let's take a closer look.

Everything You Need to Know About Snapchat Geofilters

Everything You Need to Know About Snapchat Geofilters

By Brian Murray

For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform. 

For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is explodingincluding the fact that people must pay attention or risk missing the message. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters! Here are four things you need to know about them:

The 4 Generations on Social You Ought to Know

The 4 Generations on Social You Ought to Know

By Daniel Lara

There are many things in my life that I love, and dinner parties are one of them. Before I hosted my first ever soirée, my mother made it a point to instill a statement in my head. “Know your guests,” she said. While she also said, “Your chicken tends to be dry,” it was, “Know your guests,” that stuck with me for years—even to this day.

At first it took me some time to really understand what she meant, but after hosting a few parties it all became crystal clear. When you’re hosting a dinner party, you’re essentially creating an experience, and the best experiences are shaped by the preferences and behaviors of your guests. To this point, the more I knew about my guests, the more I was able to personalize aspects of an event for each person—making them feel valued and special. 

And isn’t that what we’re all about on social? As marketers, aren’t we hosting experiences on social media networks so that customers feel valued and special? It’s like an ongoing dinner party with an open invitationone where we hope audiences happily consume our content and share their enjoyment with others. As such, knowing our audience is imperative to the success of our social strategy.

And that’s what we’ve done here. For this piece, we’ve mined through reports about age to gain more insight into a few audience segments prevalent on social. More specifically, we’re examining the four primary living generations: Baby Boomers, Gen X, Millennials and Gen Z. You see, your audiences will be comprised of all ages, so it’s necessary that we analyze behaviors and preferences in aggregate. It’s the only scalable way to create personalized content that will resonate with large audiences. By getting to know these generation types, you will be able sift through your own data to identify trends and opportunities that can help you build a more informed content strategy.

Hamilton Hype: 4 Social Media Marketing Lessons From the Latest Broadway Hit

Hamilton Hype: 4 Social Media Marketing Lessons From the Latest Broadway Hit

By Rachel Hadley

By now, you’ve probably heard about Hamilton, the latest Broadway sensation that opened this month at the Richard Rodgers Theatre. Even before the rave reviews started pouring in after its official opening earlier this month, the musical had generated more than $30 million in revenue. It has been the single most talked-about and highly-anticipated production in my lifetime. How has the show generated so much buzz? Aside from having a truly outstanding creative team and product, here are four ways social media contributed to all the hype.

5 Tips for Driving Web Traffic With Facebook Ads

5 Tips for Driving Web Traffic With Facebook Ads

By: Noah Jarosh

Any business wants web traffic to their website. Awareness and familiarity is key to getting business, and what better way to build on both of those than to get someone to visit your online domain? However, it can occasionally be tricky to get the levels of traffic you hope for. One way to bolster your numbers is through Facebook advertising, where it can cost just a few cents to get a potential new customer to visit a website. Here are some tips for maximizing the amount of traffic you get through Facebook ads. 

The 5 W's of Snapchat: A Marketer's Guide

The 5 W's of Snapchat: A Marketer's Guide

By Candie Harris and Elana Lyn Gross

Snapchat may be a newer social media network, but it should not be overlooked. Snapchat isn’t just for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but notice the plethora of information being shared about Snapchat. Whether you are confused about the benefits of Snapchat for marketing or an avid user this guide is designed as an easy reference tool to help you maximize the opportunities for your brand on this exciting social platform. 

Here’s the who, what, when, where, and why for using Snapchat to market your brand.

The Evolution of Community Management

The Evolution of Community Management

By Jessica Chen

Community management has been around in some form for almost a decade, starting in the mid-2000s with forum moderation, evolving to what it is today. It is common knowledge that this form of brand representation is now an essential component of any company’s social media presence and overall business strategy. So how has it changed? Let's take a look at the evolution of community management.