New users are the lifeblood of every brand. Whether you are in the early, middle or late phase of your product life cycle, the ability to attract new consumers is vital to keeping your sales growing. Here are 3 ways that social media can help you target and attract new buyers for your product and increase awareness of your brand.
By Kelly Byrd
The new app Trio lets users make mashup videos out of existing content. Using the app, you can "remix" other people’s (friends, celebs, brands) assets (Instagrams, Vines, GIFs, iTunes) into awesome mashups. All the assets are linked to their sources (like Pinterest), so it’s great for original content owners. Here's what the content and creation look like. Here are three things to know about using the app:
There are an estimated 347 million people on LinkedIn. That’s a lot of people who could see your brand’s messaging. LinkedIn is different from most social media outlets, because it is a highly business oriented site that enables people to make meaningful professional connections. Because of the nature of the site, it’s extremely valuable for business-to-business (B2B) marketing.
By John Kultgen
Today Twitter announced enhancements to their Direct Message feature, suspiciously right after Facebook announced that its Messenger feature will be updated. In the past few years, Twitter has been making an extra effort to enhance its platform with photo and video capabilities, presumably to keep up with the evolutionary rate of its competitors. Is this update just one more step to competing with Facebook?
The New York Times recently reported on an important potential deal between a dozen publishers and Facebook. The social network could potentially host their content directly on the Facebook platform in exchange for an advertising revenue share. This is a subtle act of war by Facebook against the common internet browser, keeping users inside their ecosystem longer by giving less reasons to leave.
Real time content has been a hot topic of many discussions since that infamous tweet by a delicious cookie during the Super Bowl XLVII blackout. (You know exactly what I’m talking about.) Brands appear to jump into any and all trending topics lately, both with successes and failures. There are necessary steps that you need to take in order to ensure the piece of real time content is a success. We created a nifty printout if you want to learn more. However, before you even get to this checklist, there are a few questions you should be asking yourself.
Since Snapchat launched in September 2011, it has grown tremendously in terms of both reach and features. If you don’t already know, Snapchat is a visual messaging platform where the messages disappear after a certain period of time which is set by the sender.
Remember the Five W's? It consisted of who, what, where, when, and why. As elementary as they may seem, the Five W's are just as useful today as they were back when you were writing book reports. As brand equity falls deeper into the control of today’s social consumer, we must leverage this lesson and create a chance to keep a closer eye on our competitors.
Chances are, you’re suddenly maximizing your potential. Rather than tell people you have a product, you’re quickly and efficiently looking at your audience and telling them why they need your product. If you have an idea of the audience on which you’re focusing, why wouldn’t you use copy specifically targeting those people if you can?