Few brands are utilizing the feature, and that’s a mistake.
While Engagement Rate was surely intended to be useful, the more I work with it, the more I find the opposite to be true.
In this snap story, I share four things I recommend and four things you should avoid while snapping. Be sure not to make this mistake while representing yourself or your brand on Snapchat, otherwise your audience will see you as unfamiliar and awkward with the platform.
Blogging is a great way for individuals and brands alike to create engaging long-form content to share on social media. It also helps improve your search engine optimization.
While working with our blog at Likeable Media, I’ve learned a number of ways to improve our process, and how to efficiently use Squarespace. Here are a few of my tips for anyone interested in getting started or improving the process.
In the age of social media advertising, having followers is the foundation of running a successful Instagram campaign. As of June 2016, there were over 500 million active Instagram accounts. How can social media marketers capitalize on this ever-growing platform? Here are three easy steps you can use to grow a business account.
You are a beautiful, unique, special snowflake -- and you’re being tasked with summarizing all of what makes you amazing in just a few sentences. You have to strike the right balance between personality, professionalism, originality, and humor -- sometimes in just 160 characters. It’s stressful, it’s daunting, and (according to The New York Times) it’s an “art form.”
Never fear. Here are five steps for how to write the perfect social media bio.