3 Keys to Staffing 24/7 Community Management

By Charlie Balk

"The best online communities start with a good plan."

If you're wondering how your brand can provide round-the-clock community management without exhausting too many of your internal resources, you're in the right place. 

8 Social Media Miracles of 2014

8 Social Media Miracles of 2014

By Emily Taing and Nicole Grossberg

In honor of Hanukkah, we’re rounding up eight social media updates from the past year that made a big impact on consumers and marketers alike. We’ll take a look at the top social media networks and what they’ve done to make our digital lives just a little bit easier. From LinkedIn’s new jobs application, to Pinterest filters, social media has changed miraculously in 2014. Get out your menorahs and celebrate with us.

Top 10 Social Media Predictions for 2015

Top 10 Social Media Predictions for 2015

By Tim Bosch and John Kultgen

We've crafted some predictions of changes you might see in 2015, based on Likeable Media's regular contact with social media network representatives, data from the past year, and growing user-behavior that we've observed.

5 Steps for Creating a Social Media Strategy

 5 Steps for Creating a Social Media Strategy

By Danielle Eckert and Corey Smock

Modern day social media marketing can be tough to navigate. Only the tactical will succeed. Marketing success in business is now influenced, and sometimes dependent, on social media success. It was recently reported that 93% of marketers use social media for business. But the question remains: How many individuals in that large majority really have a plan? Developing and executing a social strategy is an essential component to being a successful social marketer.

Serial Numbers: What Marketers Should Know About the Popular Podcast

Serial Numbers: What Marketers Should Know About the Popular Podcast

By Rachel Hadley and Thomas Zukowski

Confession: Until last month, I had never listened to a podcast.

I'd been given countless recommendations from friends and family, but remained unconvinced -- until I started hearing the conversation around Serial, including several quality, ringing endorsements.

Naughty and Nice: 8 Brands from 2014

By Angela Kuo

‘Tis the season for yearly round ups! After Oreo’s excellently timed “Dunk In The Dark” post at Super Bowl XLVII, Community Managers have had the very important task of staying up-to-date on all trends, conversations, and news relevant to their brands in hopes of replicating that sort of success. Here’s a collection of a few of the year’s top examples of timely content successes and flops.

Why Google Plus Hashtags Matter

By Carrie Kerpen

Are you spending too much time searching for information that's relevant to you? Do you ponder over which topics to curate? STOP! 

In this weeks Carrie's Corner, I talk about Google+ and its useful hashtag system. Watch to find out why I think Google+ is a key network and how you can use hashtags to create and curate successful content.

2014 Social Media Wish List

By James Reichert

Dear Santa,

We really appreciate the gifts you gave us this year, especially the ability to edit captions on Instagram and the new Twitter analytics. We have been very good this year and are hopeful you can deliver some of our wishes for social media in 2015. 

1.  Clickable Links on Instagram

This would be the final step in making this network THE BEST. Think of the opportunities one little feature could provide brands! We can sum them up in one word: e-commerce. 

2. Better Pinterest Analytics

The recent update came with new sections and pretty charts, but the analytics are still lacking. With such a strong referral source, we need something that allows us to measure results on and off the platform.

3. LinkedIn Analytics

Now that the platform is moving toward more of a media focus, we need to be able to measure results. Plain and simple, the current analytics stink. 

4. New Twitter Features

Sure, Twitter has been busy testing new features and making the platform look more like…well…Facebook, but give us something we really want: a more accurate search function that allows us to connect with more relevant accounts. Oh! Throw in a shiny new photo update too while you’re at it.

5. The Old Foursquare

Enough is enough, we all want the old Foursquare back. We tried the new Swarm app and we do not like it. Why would I check into my local coffee shop every single day if I can’t get a badge? Taking away the whole gamification behind a highly addictive (and helpful) app just does not make sense. 

6. Better Pin Descriptions on Pinterest

Rich pins allow a more robust description, but what about brands that don’t have a site? Please let all users create more robust descriptions manually.

7. Cross-Platform Gifs and Emojis

These are a huge hit and have become a normal part of many brands’ social content strategies. We need these to be viewable across all the major platforms for full effect. 

8. Free Instagram Scheduling Tool

The key word here is “free.” On behalf of all the Community Managers out there, we need to be able to schedule Instagram posts. Get this done. 

9. Better Desktop Features for Secondary Channels

It is much easier to multitask on Vine and Instagram on a desktop, so please allow us to use all the mobile features in all web browsers. 

10. People Stop Complaining about Facebook

Every person that works in social media knows that Organic Reach on Facebook is never going to return to what it was years ago. Deal with it.

We promise to be extremely good this year if you make at least a few (read: all) of these happen. 

What are your thoughts on this year’s wish list? What would you add?

3 Social Media Trends to Keep an Eye on in 2015

By Dylan O'Shea

With 2014 winding down, we’re saying goodbye to another great year in social media. Now it’s time to start looking ahead. In this blog post, I’m going to focus on three trends that your brand should keep an eye on in 2015.

Why You Should Work with Millennial Social Media Influencers

Why You Should Work with Millennial Social Media Influencers

By Corey Smock

Social Media consumer behavior has changed. Today, Millennials are leading the charge in the industry. Networks like SnapChat, Vine, and Instagram have made Facebook a secondary thought among the younger generation. Talented, young creators are sprouting up as well, fostering a new generation of native advertising and endorsement. Some progressive marketers are choosing to take advantage of this trend, while others, using more traditional methods, are at risk of falling behind.