By Maggie Burke, Content Strategist
Last week I had the privilege of attending the 2016 Content Marketing World Conference in the always beautiful Cleveland, OH (home sweet home!). Top minds from around the world gathered together at the Huntington Convention Center to listen to and share inspiring stories about the ever-changing landscape of content marketing, and the importance it plays on the success or failure of a business. I had the chance to speak with individuals from Belgium, Germany, Canada and more (which isn’t surprising when attendance reached just over 3,500).
Anything a marketer could dream of learning during a conference was covered — not to mention, an endless supply of Diet Coke was provided during each 11 hour day. Before I share my favorite parts, I want to commend the Content Marketing Institute on the app they developed for all registered attendees. It had every bell and whistle needed to help one navigate the experience from their mobile device. It especially helped me get in contact with others when I had any question or concern about sessions, after parties (those would need an entirely different blog post) and any other FAQ. Check out what it had to offer!
You may think one piece of copy will work across all social networks, but that isn’t always the case. What works on Facebook may not fit on Twitter, and the hashtags you use on Instagram may not be best for your Facebook post. Instead of writing the perfect piece of copy and having to cut it down or bulk it up last minute, bookmark and reference this guide for all of the best practices for social media character counts.
By Amanda DiAntonio, Senior Copywriter
Are you ready for some football...tweets? Tomorrow night, the NFL kicks off another season on the field and in our feeds. As with any brand, we've seen the league and many individual teams embrace social media to increase fan engagement and interact with their loyal supporters on a whole new level.
By Honey Comer
After debuting "Stories" earlier this summer in an attempt to encourage more frequent sharing on the platform, Instagram is now taking the first steps toward separating their feature from that of their direct competitor – Snapchat. Instagram has recently added Suggested Stories, a selection of curated suggestions at the top of the Explore page, in order to further differentiate their take on stories.
By Jessi Chang, Graphic Designer
There are a lot of components that go into a design. To best communicate visually, the three main principles of design to consider are typography, hierarchy and color. Is the font type and font size legible? Is the first element you see on the design the most important? Is the color distracting? These three principles will help you get started on a design or at least help you review a design.
By Hannah Baker, Junior Copywriter
Every older generation loves to look down on the way the newer ones speak. The phrase “kids these days…”could come from the mouth of parents from 1915 or 2015 and mean the same thing: Kids are speaking differently, therefore they’re speaking incorrectly. What they don’t realize is that English isn’t being ruined — it’s just changing, and that’s a good thing. If our language never evolved, we would still be speaking as Shakespeare did. Or English may not have been created at all, since plenty of other languages came before it.
By Jaime Napier, Finance and Culture Manager
Keeping up with the dizzying pace of today’s social media landscape is no easy feat. While Snapchat's model has seen enormous success, Instagram's new Stories are forcing brands and followers alike to decide which they like best, which has the most longevity, and whether they can or want to keep up with both.