By Hannah Baker
Do you notice how during peak vacation times your newsfeed fills up with pictures of friends’ vacations, weekend getaways, and day trips? There’s a reason: Instagram’s visual format and location tagging feature makes it the perfect platform for showing off travel adventures. In fact, 48% of users rely on Instagram to find a new travel destination, and 35% use it to discover a new place. While this seems like a great foundation for travel brands to build on, it’s not a perfect one. Most users are more likely to trust their friends’ vacation pictures than those from a company. So we’ve provided three tips that may help travel brands connect to their audience authentically.