5 Mindsets For The Modern Social Media Marketer

5 Mindsets For The Modern Social Media Marketer

By Bobby Gross

How we think about the world shapes the world we live in. The same goes for social media: How you use it and how you market on it shapes how you view it. As marketers, we have a unique relationship to social media because every experience we have with it serves as a sort research for ways to apply what we see to our work. We all have varied approaches on social media marketing, but here are some ways to think about social media that may help with whatever events may arise in your day-to-day.

7 Tips for Building Social Media Infographics

7 Tips for Building Social Media Infographics

By Ivan Burguete

Infographics are popular pieces of social media content. But before you decide to create an infographic, you should look at this one! 

The graphic below will walk you through all the important steps, and give you useful tips that you might not know. Follow this advice to build a successful infographic—and if you like it, don't forget to share!

3 Tips Social Media Marketers Can Learn From Musicians' Online Branding

3 Tips Social Media Marketers Can Learn From Musicians' Online Branding

By Colin Marchon

The commercial landscape for musicians has undergone a tremendous change since the dawn of the internet. While musicians of all degrees of popularity now have a new and versatile medium for fostering an audience, monetizing on listeners has become a much harder task. The casual listener has become economically fruitless, engaging with music almost cost-free by listening to YouTube tracks, Spotify singles, and pirated albums.

For full-time musicians to pay rent, they need a modest but devoted group of what internet guru Kevin Kelly calls “True Fans” (a minimum of one thousand to be exact). They go to concerts, buy vinyl editions of their favorite albums, contribute to crowdfunding campaigns; they don’t just love the music, they love the musician.

For the modern working artist to foster this kind of devotion, going above and beyond to connect with fans across the globe is fundamental. Musicians have to bring their A-games on social media in a way other occupations don't.

Here's what brands and social media agencies can learn from them.

The Content Brainstorm: 5 Tips for Social Media Marketers

The Content Brainstorm: 5 Tips for Social Media Marketers

By Erin Minty

When you Google “brainstorming techniques,” a majority of the articles talk about brainstorming for the creation of new products. But what do you do if you don’t need a new product, just an idea? An image, a video, a campaign?

These are the things that social media marketers are always on the lookout for, and brainstorms are an essential step in the process. They can be incredibly helpful, but only if they are done right. A brainstorm can quickly turn useless if not held in the proper way.

4/20: Should Your Brand Join the Conversation?

4/20: Should Your Brand Join the Conversation?

By Thomas Zukowski

Brace yourself—weed references are coming. Piles and piles of them, spilling across your newsfeed.

Chances are you already know this, but April 20th has become the unofficial holiday for all things marijuana. As legalization gradually spreads across America, an increasing number of brands and social media marketing companies have joined the conversation in search of engagement. 

Here's what you should know before jumping in.

3 Important Updates to Facebook Canvas Ads

3 Important Updates to Facebook Canvas Ads

By Andrew Minucci

It's been almost three months since I first wrote about Facebook's new Canvas Ad inventory. The ad set is now publicly available to all brands, and there have been some changes that social media marketers need to note.

Here are three of the biggest!

Social Media Marketing is the Best Way Around Ad Blockers

Social Media Marketing is the Best Way Around Ad Blockers

By Brendan Dugan

Have you ever watched a YouTube video that didn’t have an ad? It's probably been a while. But now, with the emergence of ad blockers, people are taking every measure to escape the invasion of modern day advertising. 

When looking at the future of digital advertising, we are stuck wondering how to avoid this problem. According to IBM, more than 144 million people used ad blockers in 2015, up 70 percent from 2014.  The ad blocking era is just beginning, and despite major players (Apple, Microsoft, etc.) creating software to prevent it, people will continue finding loopholes around commercials. 

...Which is why brands should shift focus to social media marketing.

Why Social Media Marketers Must Not Overlook YouTube

Why Social Media Marketers Must Not Overlook YouTube

By Mikey Dunn

Now more than a decade old, YouTube is no longer the only video-streaming platform on which marketers can host content. Facebook has become a big contender, and most competitors offer their own forms of video hosting. Then live video burst onto the scene, in the form of Meerkat, Periscope, and now Facebook Live.

But YouTube is still here and has as much potential as ever, both as a platform and with how marketers can use it. Here’s why you should still consider YouTube to host your content series, raise brand awareness, drive web traffic, and more.

Social Media Marketing: To GIF or Not to GIF?

Social Media Marketing: To GIF or Not to GIF?

By Samy Simorangkir

There’s a question we need to be asking ourselves about GIFs, and it has nothing to do with pronunciation. Far more pertinent than a hard or soft G is the question of when we should add GIFs into our social media and content marketing strategies.

Let's walk through the issue.

When Does Brand Advocacy Go Too Far?

When Does Brand Advocacy Go Too Far?

By Rachel Hadley

Like most people, I rely on others to endorse a product or service before I’m willing to invest in it. After I have an amazing experience, I’ll tell people about it. If I feel really strongly about something, I post it on my Facebook page. Sometimes I even*gasp*throw privacy out the window and post it publicly so the whole world can see it!