By Kelly Byrd
There are still a surprising amount of B2B professionals who are skeptical about the value of social media marketing.
Here are three key steps to help prove the value of social media marketing for B2B companies:
“Change is inevitable. Growth is optional.” – John Maxwell
Over the course of almost 10 years, my company has determined how to curate, create, and connect content that gets results. This secret to success, a mix of organic curation and promoted connection combined with high quality creative production, yielded the birth of the Likeable Content Cubed™ product.
The Likeable Content Cubed™ product uses insights from social data to develop and promote branded content that will generate up to 20x greater business results for your organization.
You’ve finally done it. You’ve drafted a concept, accumulated a budget, hired a crew and ventured into the world of video. The film is in the can, and the result is something of which you’re extremely proud. But did you really just devote all of those resources to one content piece? How long will it last? One little post and that’s that?
Your video is a cow, and you gotta milk it for all it’s worth. Here are four ways to increase the lifespan of your video on social media.
Yesterday morning, I had the pleasure of giving the opening keynote at the AMA's latest virtual event, Social Media: How to Evolve, Create Value and Win Business. My session was all about social media trends, the bests ways to begin making those trends part of your social media strategy and just a few of my own predictions for what I see coming next. Based on the feedback left under the #AMAVES hashtag, the topic of social media trends is a hot one! The audience asked some great questions. Here are some of the themes.
We all take cues from major, established companies as we learn how to build a brand and market it. However, many of the biggest brands make the most glaring mistakes in community building on social media. It could be because the bigger a company is, the less nimble it tends to be. Social media is all about nimbleness and reacting to changes in the social landscape. Don't let your brand fall into the trap of making these social mistakes.
By John Kultgen
2015 is the year of video, but there are other forms of media that will engage a social media audience. With simple photos decreasing in organic value on Facebook, and text-based tweets getting less engagement, one question is clear: What are other strong ways of getting your audience's attention? Consider these options.
I speak to brand marketers all day long about their social media strategy. Everytime I get on the phone to discuss challenges, opportunities, pain points, goals and how social media will impact their business’ bottom line, I am constantly asked the same question: “How can we work with influencers?”
When it comes time to put some spend behind your social media content, you want to be sure you're selecting the right image to get the biggest bang for your buck. More often than not, there are an array of images to choose from. It's easy to be overwhelmed by the selection. Here's 3 things to consider when choosing visual content to promote.
Social media is constantly and rapidly changing. New social media sites and apps are constantly being created and released, and older platforms are always updating their designs and features. Keeping things professional and consistent for a brand on social media is important, yet many are making a common mistake: using incorrect social media icons and logos. From signage to consumer packaged goods, the incorrect use of social media icons by brands is a widespread problem.