By Andi Barton
As Dave Kerpen always says: “Listen first, and never stop listening.” Not only should you never stop listening on social media, but often the truth is that you never started to listen–and don’t know how. (more…)
The One Thing That Drives Facebook Engagement
By Barry Hott
What users want.
When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with your content when they don’t even want to see it?
You need to understand what motivates your fans.
In her post last week, our CEO touched upon a topic that I’d like to expand upon: What drives you to click the ‘like’ button? Is it a cute kitten? A political point you agree with? A beautiful sunset? A funny story? A greasy hamburger? A friend’s new job/relationship/house/pet/car/child? All of these drive back to one key motivation:
Facebook Mobile Ads For Dummies
Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful tool at their disposal, it seems that many marketers aren’t using it to their advantage. With over 600 million Facebook members using the mobile app each month, there would appear to be a huge missed opportunity in not advertising on mobile. In reality, optimizing your Facebook ads for mobile is actually pretty simple once you set aside the resources to make it happen. Below are some simple ways to implement mobile ads.
4 Brands That Did Mother’s Day Campaigns Right
It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four of our favorites from this year: (more…)
3 Ways To Measure ROI For Social Customer Service
By Brian Murray
The rise of social media has caused a shift in the dynamic between organizations and individuals to one where the power is in the hands of the consumer, but it has also enabled brands to use social as a tool to work with their customers at scale. There are many examples of companies who have built amazing customer service into their culture’s DNA. Unfortunately there are just as many brands that have not fully embraced using social yet because they have failed to see the benefits. The truth is people are talking about your brand already, you just need to start addressing them. Here are three benefits of customer service via social:
