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How To Unplug From Social Media (Realistically)

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By Nicole Grossberg

Ah, social media.  We love it, can’t get enough of it, and well, let’s admit it, we’re pretty much obsessed with it.  But there is a time and a place for tweeting and liking, and in a world full of endless online stimulation, we need to remember to make human connections.  A handwritten note is always more personal than an email, and a real hug will trump an emoji any day.  Here are some ways you can work on your people skills and learn to temporarily disconnect and put down your device. (more…)

How Brands Can Communicate Through Emojis

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By Danielle Eckert

The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends.  Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.

Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.

To see a few popular emojis and expressions/emotions you can use them for, look below!

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How Twitter Has Changed Journalism Forever

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By Corey Smock

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” -Buddha

Traditional Journalism

The way people consume their news has changed. Over 52% of Twitter users report that they receive their news on the popular social media network, up from 33% in 2012.  Couple that with the nearly 8,000 tweets being sent every second across the globe and there is no denying Twitter’s enormous influence. (more…)

4 Free Apps for Better Photos and Videos

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By Thomas Zukowski

Last week, Vine announced several updates to its platform. Most importantly, users can now access their camera rolls and upload existing, pre-edited videos. Previously, users had to install outside apps such as Vinyet or the aptly-named Upload Custom Video to Vine as a workaround. Still, now more than ever, people are using external media editing apps to prep their content before sharing on Instagram, Vine, and Facebook… particularly for still images. Here are 4 free apps that help bring your visuals to the next level: (more…)

How To Determine If Your Brand Should Join In

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By Rachel Hadley

To post, or not to post, that is the question –

Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. (more…)

Pinterest Messaging Guide for Brands

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By James Reichert

Earlier this month, Pinterest announced its new messaging feature as an “easier way to have a good old fashioned conversation.” At its roots, social media is all about having conversations — you just need to ensure that you are talking with people, not at them. Similar to Twitter’s direct message feature, with Pinterest’s new feature, the brand and user need to be mutual followers in order to have the ability to communicate directly. Once there is a mutual following, this feature opens a wide array of possibilities for facilitating a direct connection with a fan or follower. Below are some great ways brands could use Pinterest messaging to their advantage by adding it to their outreach strategies.

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4 Marketing Buzzwords That Need to Stop

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By Angela Kuo

Whether you’re at an industry event, a team meeting, or a college course, there’s a good chance you’re being inundated with confusing jargon that’s used so much, you’ve started to wonder if people actually know what the words mean. We wish we could erase them from our (and everyone’s) vocabulary, but they’re here to stay. Of course, that doesn’t mean we can’t complain about them! (more…)

Top 5 Business Podcasts

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By Joanne Hague

Working in business is a continuous learning process, and the information available to expand our knowledge comes in a variety of formats. Time is valuable. How do you choose what to absorb and what to leave behind? I’ve made part of this decision a little easier for you by listing my top five business podcasts below. (more…)

Understanding the Facebook Ad Funnel

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By Tim Bosch and Michael Harari

The Facebook algorithm has significantly changed over the last year. Because of this, it’s now harder to organically reach your fans with content. Obviously, your brand wants its photos and videos to be seen, so promotion through Facebook’s ad platform is necessary. But on what terms? Not every single piece of content deserves to be promoted, yet, the right piece of content (visual, message, etc.) has the potential to go further than promoting every post.

What does targeting look like? What type of ads work best in each segment of the funnel? How do you measure for success? The infographic below will help guide you through the Facebook Ad Funnel.

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3 Reasons Why the ALS Ice Bucket Challenge Has Been a Viral Success

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By Alex Benton Bill Gates YouTube

Chances are that you’ve logged in to your Facebook, Twitter or Instagram account recently and encountered a video of a friend or celebrity dumping a bucket of ice water on their head. No, it’s not a radical solution to global warming. The social media phenomenon, known as the “Ice Bucket Challenge,” is designed to bring mass awareness to amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig’s disease. The premise is simple: Take a bucket, fill it with water and ice, dump it over your head, record the entire process and post it on social media. People must then challenge three friends to complete the challenge within 24 hours or donate $100 to an ALS charity of their choice. (more…)