We’re only about two months into 2015, but it’s safe to say that this will be social media’s Year of Video. What triggered the sudden push for video? Probably the wildly successful ALS Ice Bucket Challenge. Since then, almost all major social media platforms announced updates regarding video sharing on their platforms.
The dress. The drama. The drawn-out question, "Should brands say something?"
When the most recent social media trending topic hit, it was late at night. Approvals were slow because someone on the team was sleeping. And by morning, a brand's reaction looked outdated.
So how does a brand jump on the bandwagon quickly enough? Frankly, brands need to do what Nissan did with the royal baby announcement. Predict relevant events and opportunities and prepare for various outcomes.
The Facebook News Feed is changing once again. But this doesn’t mean that you shouldn’t share photos, or that you should only share videos. It means you should diversify the type content you share on your page. And, as Facebook has made abundantly clear, a strong paid media spend will help your content go even further (not to mention, Facebook will always organically favor their flavor of the week, and this week, it’s definitely video).
It’s not a surprise to hear that content rules social media. As time goes on, the need for brands to produce high quality, highly relevant content only increases. Brands are now responsible for creating visual content several times a week that used to take months to approve and execute. How can a brand possibly think of enough ideas to meet that demand? Here are three tactics to keep your brain fresh and the ideas flowing.
By Jo Hague
Whether blogging is part of your job, something you do for fun, or just an area you want to improve in, one of the hardest tasks is creating a post that is compelling enough to make your readers want more. Here are 12 easy steps to simplify the process of creating an awesome blog post!
By Casey Danton
Remember the days of passing notes in class? There was always that one teacher who would read them out loud, ensuring social suicide as your crush on Billy Thompson was spilled. Well, now teens are using texting apps to pass notes; even if the teacher could get through the iPhone’s Touch ID technology and into Snapchat, the conversation would have already been swept up by Snapchat’s ghosts. Teens are the future of social media, and you may be surprised to find how differently they’re using it.
By Honey Comer
So what exactly is Yik Yak, and should brands be taking it seriously now too? Here’s a crash course for the uninitiated, along with some reasons the platform just may be worth watching in 2015.
By Bryan Phelps
Did you know that 72% of all internet users are active on social media? With so many active users, it should be no surprise that businesses are jumping on the bandwagon to connect with their customers. While businesses actively maintain social channels, studies have shown that many CEOs and other more personal faces of the company are not following suit. In a recent report from Domo, 68% of Fortune 500 CEOs were shown to have no social media presence—not even a LinkedIn profile.
But that is slowly changing. According to the report, there are currently 42 Fortune 500 CEOs on Twitter, up from last year’s 28. Rupert Murdoch, 83 years old, is one of them, proving that you’re never too old to learn something new. When you look at the sheer numbers of daily users, it makes sense for CEOs to be visible and engaged on social media. After all, that’s where their customers (and employees) are spending their time.
CEOs who have decided to ignore social media are missing out on opportunities for improving brand awareness, building brand loyalty, and adding a personal touch to corporate messaging. Social media is all about connection. What better way to build a strong relationship with your consumers than by engaging with them?
Overall, 69% of Twitter CEOs are active on the platform (having tweeted in the last 100 days), and out of the CEOs who are social, most tweet approximately once every two days. Jack Salzwedel, Chairman and CEO of American Family Mutual Insurance Group, is the most active tweeter, sending an average of 4.82 tweets per day.
People want to hear from CEOs. For example, Warren Buffett has only tweeted five times ever, and yet he has close to a million followers. Looking at the quality of these follower counts also reveals interest in CEO engagement. Out of the combined 3,696,637 followers Fortune 500 CEOs have on Twitter, only 11.5% of those are fake. Top celebrities, such as Oprah, Lady Gaga, Rihanna, and Ellen DeGeneres, were found to have an average of 30.4% fake followers on Twitter. That’s an 18.9% difference. When it comes to Twitter engagement, quality outweighs quantity.
So, who are the top CEOs on Twitter? Here are the top five in the Fortune 500:
- Warren Buffett (Berkshire-Hathaway) 844,731 followers, Klout score of 87
- Ralph Lauren (Polo Ralph Lauren) 769,403 followers, 2.99 tweets per day
- Tim Cook (Apple) 529,761 followers, .18 tweets per day
- Rupert Murdoch (News Corp) 508,687 followers, .6 tweets per day
- Meg Whitman (Hewlett-Packard) 235,878 followers, Klout score of 82
With the expansion of social media, the world of marketing and reputation management is quickly changing. Customer service has taken a different approach as people now have a public platform to complain or praise a company. When used correctly, social media can increase transparency and provide direct access to leadership. CEOs everywhere would be wise to adopt their company’s practices and add a personal touch to their brand.
By Charlie Balk
"The best online communities start with a good plan."
If you're wondering how your brand can provide round-the-clock community management without exhausting too many of your internal resources, you're in the right place.