3 Listening Tactics Critical to Social Success

3 Listening Tactics Critical to Social Success

By Tim Bosch

Listen first and never stop listening. Wise words from the NYT best-selling social media marketing book, “Likeable Social Media."

Here at Likeable Media, we take social listening seriously. Listening informs everything we do for our clients. Below are three listening techniques our team uses to upgrade our clients’ content.

What You Should Know About Facebook's Brand Awareness Objective

What You Should Know About Facebook's Brand Awareness Objective

By: Noah Jarosh

Have you ever wondered if your ads on Facebook are really attracting attention? Sure, you may be seeing the impressions flow in, but is your audience seeing the ad or just scrolling past it? Just because an ad is on someone's screen doesn't mean that someone is taking note of said ad. 

You can wonder a little less now, as Facebook recently unveiled a new campaign objective specifically for brand awareness.

Red Lobster, Beyoncé and the Speed of Real-Time Social Media

Red Lobster, Beyoncé and the Speed of Real-Time Social Media

By Brian Leigh

The weekend's biggest social media story had nothing to do with the Super Bowl.

Hours before joining Coldplay in the halftime show, Beyoncé dropped a new song and video called "Formation," which mentioned how she rewards her man with Red Lobster after he…well, have a listen for yourself:

Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

By John Kultgen

Snapchat is now the fastest growing social network. and it's getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, "Does it make sense?" Should your brand be on Snapchat? Here are five facts to help you decide.

Cultural Holidays: To Post or Not to Post?

Cultural Holidays: To Post or Not to Post?

By John Kultgen and Andrew Minucci

Social media users are getting increasingly intolerant of brands stepping into terrains that aren’t relevant to their business. In traditional advertising, brands can fly under the radar when utilizing cultural holidays, but social media offers the consumer a quick, visible and viral way to create a backlash.

Some brands don’t do anything at all. For instance, Pepsi, Southwest Airlines, and Samsung Mobile are just a few big brands that decided to stay silent on Dr. Martin Luther King Jr. Day in 2016.

But if you do choose to speak up, how does your brand mention a cultural holiday without ending up on one of those “social media fails” lists?

4 Trending Tricks to Create More Dynamic Content

4 Trending Tricks to Create More Dynamic Content

By Thomas Zukowski

Your favorite social networks are constantly evolving. Can you believe that both Periscope and Meerkat are less than a year old? As often as networks release new features, audiences discover their own innovative techniques for content creation within the software's limitations. Here are 4 trending methods to create dynamic content for your social media presence, both audience and network driven:

UPDATE: Snapchat Adds Personalized URLS

UPDATE: Snapchat Adds Personalized URLS

By Brian Murray

Last week, Snapchat released an update that will break down the barrier to entry for many brands.

Snapchat has traditionally been difficult for new users to pick up because its user experience doesn't follow traditional paths. One aspect many have called clunky is the process of adding new friends. Until now, it has required multiple-step processes such as snapping pictures of Snapcodes, adding names from personal address books or adding via username after typing out the whole thing. Each requires multiple steps or permissions, so the barrier to entry was quite high.

How Brands Can Maximize Facebook's New "Preferred Audiences"

How Brands Can Maximize Facebook's New "Preferred Audiences"

By Charlie Balk

Over the past 4 years, the Facebook News Feed has become an increasingly crowded space. This has resulted in a gradual decrease of organic reach, from about 16 percent of one's audience in 2012 to now around two percent.

To combat this, marketers have a number of tools at their disposal.

10 Things to Know About Facebook Canvas Ads

10 Things to Know About Facebook Canvas Ads

By Andrew Minucci

When Likeable Media speaks to marketers about what they want to accomplish on social media, the answer is inevitably always the same. They want to tell their brand story.

Until now, storytelling ability has been somewhat limited on Facebook as marketers need to tell their story in one post and struggle to find the best outlet (Is it an album post? Video post? Photo post? Link post? etc.). However, this is all about to change as Facebook unveils the most exciting piece of advertising inventory since the debut of ads manager itself!

If Social Networks Were Award Show Nominees

If Social Networks Were Award Show Nominees

By Erin Minty

Award season comes in the beginning of every year, but this year, instead of talking about who was best dressed, we’re talking about the best social media networks. Which networks have the best qualities for you? Which one will take home the top spot? Read on to find out!