For more than three years, Crumbs Bake Shop has been part of the birthday tradition at Likeable Media. Without fail, our team awkwardly surprises staff members with an impromptu rendition of “Happy Birthday” on their special day. Then, on 7/7/14 — Wait… 7 + 7 = 14! This means something, right?! — this happened:
Is the cupcake craze over? Earlier this month, Crumbs Bakery closed its doors. But Likeable Media wasn’t ready to let go. We decided to sell what was supposedly “the last cupcake from Crumbs Bake Shop” on eBay. This piece of real-time marketing went wild, garnering coverage on USA Today, CNBC, TIME, Jezebel and many more.
In this week’s episode of Carrie’s Corner, Carrie Kerpen identifies three things you can learn from this innovative campaign.
By Noah Jarosh
Athletes love expressing themselves via social media and fans love having platforms on which they can follow their idols. Some of these athletes have become incredibly skilled at using social media — good enough that they could actually teach brands a thing or two (or four). Here are four famous athletes who can teach brands about using social media.
Why wouldn’t you want to know how many people looked at the photos you uploaded from your 4th of July party? As the battle for attention wages on, Twitter has opened a new front with increased access to back-end data including views and retweets. This data has been available to advertisers for years, but now Twitter is rolling it out to the public. (more…)
One of the best possible ways to grow in your career is through networking. People make things happen; if I like you, I’ll want to make something good happen for you. It sounds like a win-win situation. However, for some people (like myself), the thought of networking makes them groan internally while reverting painfully back to the middle school levels of insecurity and self-consciousness. So what’s the best way to overcome this surge of terror whenever you’re heading to a cocktail party? You already know the typical tricks (memorize a list of questions, minimize the overwhelming factor by focusing on one part of the room). But I have a few tricks to add to that list that I’ve found reduce a lot of the anxiety and allow me to just enjoy the chance to get to know new people.
Here are a few tips for how to network — when you’re bad at networking. (more…)
By Honey Comer
Crowd funding sites have been the center of pop culture buzz in recent years, and for a good reason. Kickstarter users alone have pledged more than 1.2 billion dollars in donations since the site launched in 2009, funding everything from big film projects to one notoriously expensive batch of potato salad.
So how can marketers snag a piece of the action? With a little creativity and by following a few best practices, you can use crowd funding to try something fun with your brand while also attaining ROI. Here are a few crowd funding tips to consider: (more…)
Anyone who knows me knows that I’m a hardcore Sci-Fi geek. The genre’s films, books, and comics have informed and inspired every corner of my life. Aside from filling my overactive imagination, I’ve realized recently that this obsession of mine has also taught me some valuable lessons in creative leadership.
Here are ten leadership lessons I learned from Sci-Fi. (more…)
By Emily Taing
“To stimulate creativity, one must develop the childlike
inclination for play” - Albert Einstein
Inspiration is a process that can hardly be explained and is oftentimes even harder to find.
The Oxford Dictionary defines inspiration as: “the process of being mentally stimulated to do or feel something, especially to do something creative.”
In social media marketing, creative content is vital. Even when you know your target audience well and have an idea of what should be shared, finding fresh and interesting ways to produce new content is a constant challenge. Learning how to create that inspired state when we need it is key. Here are seven ways to trigger creative inspiration:
By Charlie Balk
Though Likeable Media has ended its official “Buzz Builder” internship program, we still rely heavily on the help of entry-level, part-time Associate Community Managers. These ACMs are an essential part of the company’s ability to provide round-the-clock active listening and engagement on behalf of our clients.
So how do we select the best and brightest who will be ready for the responsibility of managing communities? These are the “5 Ps” we look for — essential qualities of any successful summer intern.
Isn’t it annoying when you’re enjoying your weekend — perhaps with your family — and someone starts talking about work? At a non-work function? And they won’t stop?
For the majority of business-to-business companies, targeting people on Facebook can feel just as intrusive. But there are a number of other networks that provide great opportunities to drive sales.
Here are six keys to social media success for your B2B company. (more…)