4 Tips To Complete Your LinkedIn Profile

4 Tips To Complete Your LinkedIn Profile

By Brian Murray

LinkedIn has been in the news a lot recently because they are being acquired by Microsoft. Regardless of whether or not you believe this is the death of the platform or just the beginning, LinkedIn is arguably still the best place to network for business and jobs. The platform is always evolving in how they present information  in terms of the Newsfeed, search, and the personal profile. Regardless of your current LinkedIn objectives (if you're looking for a job or for sales), it is always helpful to have a full and complete profile. Here are five things you must consider!

3 Perks of Creating a Customer Support Twitter Handle

3 Perks of Creating a Customer Support Twitter Handle

By Emma Chainani

Do you ever go on a brand’s Twitter and see only customer service tweets? Do you have to scroll for ages before finding a positive reply or a tweet from their brand? It’s great that brands are using Twitter for customer service, but there’s a way to improve their methods: They can create a separate customer support handle. 

3 Inspiring Lessons from Adam Grant's "Originals"

3 Inspiring Lessons from Adam Grant's "Originals"

By Kayla Bressi

Creativity often seems to comes naturally to some, and not as easily to others. Adam Grant, a top-rated professor at Wharton with a doctorate in organizational psychology, is a writer for the New York Times and the author of two bestsellers. Grant's second bestselling novel "Originals: How Non-Conformists Move the Worldshows that we are all capable of being more creative, and details the steps you can take to make your creative ideas succeed.

Here are three lessons from Grant to inspire you.

Website Retargeting Enhancements Make Facebook Advertising Even Stronger

Website Retargeting Enhancements Make Facebook Advertising Even Stronger

By Noah Jarosh

Pop quiz: When you’re advertising your product to an audience, what target is most likely to produce the desired result? Answer: People already familiar with your brand. 

For that reason, Facebook’s Website Custom Audiences have always been a crucial tool in an advertiser’s arsenal. The ability to retarget people who have visited your site in the past allows you to reach people familiar with your brand without requiring a large number of page likes or asking for email addresses. 

With recent changes from Facebook, this already-powerful tool has gotten even better. Now, you can be even more creative with your audiences and really customize them to suit your advertising needs.  

3 Things I Learned from the Brand Strategy Summit

3 Things I Learned from the Brand Strategy Summit

By Michele Weisman

Throughout my career at Likeable Media, I’ve attended numerous conferences ranging from intimate local meetups to as large as SXSW. Most recently, I attended the Global Strategic Management Institute (GSMi) second annual Brand Strategy Conference in New York City. 

5 Things You Might Not Know About Facebook Live

5 Things You Might Not Know About Facebook Live

By James Reichert

Five months ago Facebook made its livestreaming service, Facebook Live, open to all users and brands. This move was a direct move to combat other popular livestreaming apps like Periscope and Meerkat. Within these five short months, brands and personalities alike have been utilizing this new tool as a way to connect with users in a more direct way. Below I will outline a few things about FB Live that you may not be aware of.

A Designer's Guide to Snapchat Geofilters

A Designer's Guide to Snapchat Geofilters

By Jenn Burgess

Alright, let’s talk Snapchat Geofilters! These image overlays, only available on the multimedia messaging platform, have turned into a huge asset for advertising executives and PR professionals alike.

5 Pinterest Facts You Need to Remember

5 Pinterest Facts You Need to Remember

By Amanda DiAntonio

Impressive growth with no signs of stopping — the outlook for Pinterest appears to be as bright as ever. That being said, many marketers remain hesitant to dedicate a large portion of their social media budget to the network. There are two primary reasons for this: lack of knowledge and lack of resources.

3 Things Venmo Can Teach You About Social Media Marketing

3 Things Venmo Can Teach You About Social Media Marketing

By Honey Comer

Venmo, the wildly popular mobile money-transfer app, was founded in 2009 as a way for individuals to easily split payments with friends via text. Its success has been meteoric, with some sources reporting more than $1 billion in payments processed through the app this year alone. What is perhaps most interesting about Venmo, though, is that the seemingly functional app has morphed into what can almost be considered a new social network.