3 Key Announcements From Facebook's F8 Developer Conference

3 Key Announcements From Facebook's F8 Developer Conference

 

By Nicole Grossberg

This week Facebook held their annual F8 event in San Francisco, and boy were there a lot of announcements. Since this is a conference for developers, there is a ton of geeky lingo that us regular folk might not be able to comprehend, so here are three things you need to know from F8 2015, in layman’s terms of course.  

Why I'm Celebrating 20 Years with AOL

Why I'm Celebrating 20 Years with AOL

By Rachel Hadley

I’m celebrating a pretty big anniversary this week. On March 28, 1995, I officially joined America Online and my life changed completely. 

What a blast from the past! 20 years later, I can’t help but think about all of the things that AOL taught me that still ring true in social media today.

10 Comments You Shouldn't Make to Designers (As Told By GIFs)

10 Comments You Shouldn't Make to Designers (As Told By GIFs)

By Danielle Eckert

We all know it: Creatives are sensitive, weird creatures. As a designer, your work is constantly critiqued. It starts in college (where your work may be thrown out the window of a seven-story building), and it continues throughout your entire career.

For those of you giving feed back to us unique creatures, some words of caution. Please try to avoid the following cliche phrases.

How To: Create Tweets That Will Get You Noticed

How To: Create Tweets That Will Get You Noticed

By Amanda DiAntonio

Every day, Twitter feeds are inundated with news, opinions, advertising, facts, and much more—all condensed to 140 characters or less. For many brands the question remains: How do we create content that will get noticed? The answer is simple, T W E E T!

5 Facts You Need to Know About Influencers

5 Facts You Need to Know About Influencers

By Casey Danton

If your brand hasn’t partnered with influencers yet, you’re missing out on some huge opportunities! Influencers have loyal, massive followings all honed in on a specific culture. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Putting your product in the hands of an influencer is like giving them a megaphone to speak straight to your customers. Because the world of organically grown influencers is so new, there are some things you may not know about these key players who navigate the waters between product and consumer.

3 Quick Things to Know About Meerkat

3 Quick Things to Know About Meerkat

By Likeable Media

The latest social app to join the party is Meerkat. Streaming on iOS devices, it streams live video to all of your Twitter followers at once. It's kinda like FaceTime, except your audience is everyone.

How To Increase Engagement With Gamified Video

How To Increase Engagement With Gamified Video

By Honey Comer    

By now, most of the marketing world is embracing the idea that video is the new king of content. With recent data placing the medium firmly at the top of the Facebook food chain, a sea of competition is nearly inevitable moving deeper into the year. 

This presents obvious challenges for brands who want to not only stand out, but to harness the power of video to influence consumer behavior. So how can we move beyond simply entertaining an audience to encourage action and meaningful engagement? One possible solution from the arsenal of tried and true tactics is gamification: the application of game and “play” thinking to non-game scenarios.

Instagram: What You Missed

Instagram: What You Missed

By Jessica Chen

Instagram, the popular photo and video sharing social media platform, is taking the world by storm. In addition to continuously gaining users at an incredible rate, the platform's frequent updates and improvements are changing the social and mobile landscape.