RT this if you’ve seen a brand use a call-to-action on social media in the past week. “Like” this if you found it desperate. Yes, calls-to-action have become routine, perhaps even formulaic. And yet, we see brands continue to use them. Why? Because they work.
Determining what content works for your brand on Twitter may seem like a guessing game at times, but as many brands have already discovered, finding the right content is like striking (social) gold. Since Twitter users are 3 times more likely to follow brands than Facebook users, developing a successful content strategy (or refreshing an old one) is not something that should be taken lightly. Below you will find a few dos and don’ts of Twitter content (and, in the spirit of brevity, each tip is 140 characters or less). (more…)
Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your content.) Essentially, brands began experiencing a huge drop in the number of people who actually saw their postings. The content strategy didn’t change and they weren’t doing anything different. In fact, we did a test on one Likeable client where we took a post that had performed well in the past and re-posted it to the community. We changed nothing and the difference in reach was astounding.
Relying on social media trends of old to make a splash during Fashion Week? As if!
When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that have used social media to innovate on and off the runway that may just inspire your brand’s next campaign. (more…)
It’s common to hear people talk about the need for engaging content or eye-catching images on social media. While these components are certainly necessary, they only tell a portion of the story. Social media is truly an immersive experience—and that’s where your focus should be.
The best brands on social media excel in this space because of their commitment to the overall consumer experience. Their brand identity, content, images, videos, and tone all work together to consistently provide their audience with an experience that adds value.
By Kelly Byrd
We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model.
So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, most of all:
What does it mean when Facebook makes an acquisition –or, better yet, what would it mean if Facebook acquired your company?
We have some ideas.
With the social media space in constant flux, it can be difficult to keep up with the ever-changing specs for each channel. No one should be expected to know all those numbers by heart–which is why it’s important to have a guide with the most frequently used dimensions on hand for reference.
Welcome to the inaugural episode of Carrie’s Corner, a weekly social media video series hosted by our CEO, Carrie Kerpen. In today’s video, Carrie discusses Facebook fatigue, addressing the question: Is Facebook going away completely? (more…)