Millennials, Men, and a New Consumerism

By Mike Mitchell

HSBC did a study on advertising to young urban males, to whom they referred as “Yummies,” a term that needs to die. While the report may have captured some of the attitude shifts and buying trends of that demographic, it makes the mistake of thinking we 20-something-year-old dudes have a lot of cash to burn. We don’t.

The increase in purchases of male grooming and other “non-traditional” products, alongside a decrease in marriage rates, does not imply that young men are choosing to delay having families in order to splurge on themselves. That kind of thinking sounds like it’s coming from Old Economy Steven, the type from the previous generation who didn’t struggle much with systemic unemployment or student debt, and today can’t understand why all these kids are jobless and/or living with their parents.

The difference is that all other factors are not equal. Today’s young male did not live the same life in the same world as his forerunner Steven, then hit his 20s and decide, solely for reasons of lifestyle, to stop saving for an engagement ring in favor of getting one of those high-end shaving kits.

Indeed, younger generations are no longer richer than their predecessors. So when the millennial male spends, he picks his spots.

What’s interesting is that his spots seem to represent a philosophy of access and sustainability over ownership and luxury. A Mercedes is replaced by a ZipCar, not just for financial reasons but environmental ones. Millennials care about their carbon footprints, and want to use alternative fuels rather than oil and other fossil fuels. They’d rather have a smartphone than a car. They look up to Mark Zuckerberg for creating something of such social importance to their generation, and for still wearing zip-up hoodies despite the wealth it has brought him.

As Dante Atkins writes in The Guardian, we millennials ultimately “make our investments in lifestyle rather than proving a point with flashy luxury brands.”

Guys my age don’t have a ton of money to blow, but would rather look tastefully put-together than ostentatiously rich anyway.

Don’t believe that? Think it’s just a coping mechanism for being broke? Leave a comment!

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Pro Tips: 4 Things You Should Do In Social Content (Pt. 2/2)

By Kelly Byrd

This is part two of a two part content series. Part one: “Guide: 4 Things You Should Avoid Using In Social Content

We’ve talked about what you should avoid doing. Now, what should you focus on?

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3 Ways Brands Can Take Selfies

By Keith Murray

But first…LET ME TAKE A SELFIE.

If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use this trend to connect with their communities more? There are three ways brands can take selfies.  (more…)

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Why LinkedIn Is More Valuable Than You Think [VIDEO]

LinkedIn has made significant changes in 2014, including opening its publishing platform to all of its 277 million members, introducing Showcase Pages, and allowing users to block anyone pestering them on the network. Now the leading network for professionals is assigning brands content-marketing scores in order to gauge the effectiveness of their posts to company pages, branded groups, employee posts, and “sponsored updates” ads.

In today’s episode of Carrie’s Corner, Carrie discusses why LinkedIn is the network to watch and what the context index score update means for your brand.

BONUS: How To Not Get Blocked On LinkedIn [VIDEO]

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The 10 Commandments of #TBT (#ThrowbackThursday)

By Sam Sudakoff

How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in conversation. There’s no robot or auto-reply on the other end. There’s also another tactic you should utilize – themed hashtags. Specifically, #tbt or #throwbackthursday.

Throwback Thursday, the process of uploading a nostalgic photo from the past specifically on a Thursday, is one of the most popular Instagram trends. In the last 30 days alone, #tbt was used over 2.3 million times (Brand Bonus: That is a lot of user generated content). So, how can brands get in on the action?

Here are the 10 Commandments of #TBT.

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5 Twitter Hacks To Grow An Influential Network

By Michele Weisman

 

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements. It’s impressive, but it’s also overwhelming. So the question remains: how do individuals and brands cut through the content clutter, stand out, and connect with influencers?

Here are five tools you can utilize to increase your Twitter network. (more…)

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Pro Tips: 4 Things You Should Avoid Using In Social Content (Pt. 1/2)

By Kelly Byrd

This is part one of a two part content series.

There have been a lot of posts thus far in 2014 about social media content strategy.  Should you include cats or other animals? To live tweet or not to live tweet? How should Facebook content vary from Twitter content? And so on.

Algorithms are constantly changing, new iterations of platforms are being released often, and launches are happening more often than one can keep track of. However, some rules remain, such as avoiding use of the following four things in your social content: (more…)

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What’s Link Building Got to Do With Your Social Strategy?

By Amanda DiSilvestro

When we look back at the changes Google made in 2013, as well as the start of 2014, we find that many of them come back to link building. We saw a lot of efforts by Google to get link building to be less on the minds of marketers (at least link building for SEO purposes). While some may argue link building is a complete waste of time and others refuse to let this comfortable approach go, the majority of us find ourselves somewhere in between when it comes to how the changes affect SEO. After all, SEO is more than just link building, right?

Consider a few of the new updates we saw that came from Google last year that can lead us to believe that link building for SEO purposes needs to actually be over this time.

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5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen

AMC via imdb.com

AMC via imdb.com

Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow. (more…)

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Do Your Clients Think Your Agency Is Real-Time Fast? [VIDEO]

A study commissioned by the 4As examined what a successful ad agency will look like in 2020. In order for agencies to remain relevant and grow significantly, they must provide marketing and business strategy services to clients. The study revealed two things that are lacking between the agency and client relationship. First, agencies need to tie back tactics to their clients’ real-time business results. Second, although agencies think they are working in real-time, they still aren’t being fast enough.

So why does this matter? (more…)

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