How to Put Some Oomph in Your Brand Name

How to Put Some Oomph in Your Brand Name

By Hannah Baker

Energy, appeal, power: These words are listed under Merriam-Webster’s definition of “oomph.”  They all sound great, but how can a brand create these oomph-like qualities? While there are many ways to add appeal, the key answer may lie in the word itself.

B2B Social Media - Can It Drive ROI?

B2B Social Media - Can It Drive ROI?

By Kelly Byrd 

There are still a surprising amount of B2B professionals who are skeptical about the value of social media marketing.

Here are three key steps to help prove the value of social media marketing for B2B companies:

Introducing Content Cubed™: A Likeable Media Product

Introducing Content Cubed™: A Likeable Media Product

By Carrie Kerpen

“Change is inevitable. Growth is optional.” – John Maxwell

Over the course of almost 10 years, my company has determined how to curate, create, and connect content that gets results. This secret to success, a mix of organic curation and promoted connection combined with high quality creative production, yielded the birth of the Likeable Content Cubed™ product.

The Likeable Content Cubed™ product uses insights from social data to develop and promote branded content that will generate up to 20x greater business results for your organization.

4 Ways to Increase the Lifespan of Your Video

4 Ways to Increase the Lifespan of Your Video

By Thomas Zukowski

You’ve finally done it. You’ve drafted a concept, accumulated a budget, hired a crew and ventured into the world of video. The film is in the can, and the result is something of which you’re extremely proud. But did you really just devote all of those resources to one content piece? How long will it last? One little post and that’s that?

Your video is a cow, and you gotta milk it for all it’s worth. Here are four ways to increase the lifespan of your video on social media.

5 Social Media Trends and What They Mean for Your Strategy

5 Social Media Trends and What They Mean for Your Strategy

By Mallorie Rosenbluth

Yesterday morning,  I had the pleasure of giving the opening keynote at the AMA's latest virtual event, Social Media: How to Evolve, Create Value and Win Business. My session was all about social media trends, the bests ways to begin making those trends part of your social media strategy and just a few of my own predictions for what I see coming next. Based on the feedback left under the #AMAVES hashtag, the topic of social media trends is a hot one! The audience asked some great questions. Here are some of the themes.

4 Common Fails of Big Brands on Social Media

4 Common Fails of Big Brands on Social Media

By Charlie Balk

We all take cues from major, established companies as we learn how to build a brand and market it. However, many of the biggest brands make the most glaring mistakes in community building on social media. It could be because the bigger a company is, the less nimble it tends to be. Social media is all about nimbleness and reacting to changes in the social landscape. Don't let your brand fall into the trap of making these social mistakes.

7 Content Creations You Haven’t Thought to Use

7 Content Creations You Haven’t Thought to Use

By John Kultgen

2015 is the year of video, but there are other forms of media that will engage a social media audience. With simple photos decreasing in organic value on Facebook, and text-based tweets getting less engagement, one question is clear: What are other strong ways of getting your audience's attention? Consider these options.

Why You Should Say Goodbye to Online Influencers (And Invest in Brand Ambassadors)

Why You Should Say Goodbye to Online Influencers (And Invest in Brand Ambassadors)

Michele Weisman

I speak to brand marketers all day long about their social media strategy. Everytime I get on the phone to discuss challenges, opportunities, pain points, goals and how social media will impact their business’ bottom line, I am constantly asked the same question: “How can we work with influencers?”

3 Things to Consider When Choosing Content to Promote

3 Things to Consider When Choosing Content to Promote

By Chris Talamo

When it comes time to put some spend behind your social media content, you want to be sure you're selecting the right image to get the biggest bang for your buck. More often than not, there are an array of images to choose from. It's easy to be overwhelmed by the selection. Here's 3 things to consider when choosing visual content to promote. 

The Ultimate Guide to Social Media Icons

The Ultimate Guide to Social Media Icons

By Mikey Dunn

Social media is constantly and rapidly changing. New social media sites and apps are constantly being created and released, and older platforms are always updating their designs and features. Keeping things professional and consistent for a brand on social media is important, yet many are making a common mistake: using incorrect social media icons and logos. From signage to consumer packaged goods, the incorrect use of social media icons by brands is a widespread problem.