Whole Foods has come up with a brilliant marketing ploy to get new subscribers for it bi-monthly mailing list, Fl@vors. The organic foods grocery has partnered up with G'Day Australia to offer three lucky subscribers a seven-day trip for two to Australia! The itinerary includes days and nights spent in Sydney, Brisbane, Cairns and Melbourne. Anyone who subscribes by October 15th will be entered in the drawing. This is quite possibly the best way to gain loyal mailing list subscribers (besides, you know, sending every subscriber on an exotic overseas getaway).
After all, how could anyone say no to this face?