The NHL and the New York Rangers are making strong efforts to promote and bring more exposure to the game of hockey. With agreement from the New York Yankees, the New York Rangers will host the final game played at the original Yankee Stadium. The game will be played on January 1, 2009. The opposing team has not been decided yet. While there is no opponent yet, the NHL is looking to market the game as two original six teams (such as Rangers vs. Boston Bruins) squaring off against each other.
The NHL is trying to build on the success from its last regular season outdoor game. The game according to espn.com posted a 5 share to NBC which was its highest since 1996.
The NHL has been looking for a “Seminal Event” to market off of since the 1980 Winter Olympics. Promoting an event such as the final game at Yankee Stadium could just be what the NHL needs. Also, look for future games to be played in other historic venues such as Fenway Park in Boston and Wrigley Field in Chicago.