If you have been to any Starbucks recently, I am sure you have noticed their new logo. We’ll its not really new, it is their original logo. Starbucks is trying to get its good name back, and thought it would be best to go back in time and start fresh.
In any case, do not be surprised, their logo is not the only thing they are changing.
Ken Lombard, the president of the Starbucks entertainment division, is being replaced by Chris Bruzzo, the chief technology officer. What does this mean? It means, that Starbucks refocusing its goals, going digital, and becoming a distributor, rather than a producer of music. Recently Starbucks announced that as of May 1st, AT&T Wi-Fi service will be available at more than 7,000 stores. As a result, people will be able to download various types of music.
More importantly, Starbucks has found a way to become closer to their consumers, by entering their homes. Their new website, http://www.starbuckscoffeeathome.com , allows consumers to learn about the various Starbucks blends. The website is divided into three sections, explore our coffee, find my coffee, and visit the barista gallery. Starbucks is giving consumers the ability to learn and choose their favorite coffee without actually having to go to the store and trying every single one. With a five question quiz, the website helps consumers find their perfect coffee. This website provides consumers with samples too.
Will the quiz be accurate enough to determine your favorite Starbucks blend? According to the quiz, the Breakfast Blend is the perfect blend for me. Looks like I might have to try it!