Baby Smooth Skin


Fight for Kisses - The funniest movie is here. Find it

A few months ago I came across this great commercial for Wilkinson Sword UK razors. In it, father and son compete for the smoothest skin in order to get their wife's/mother's attention. After discovering the quattro titanium razor, the father now has baby soft skin and is real competition for the baby. When I first saw it, I thought it was an extremely clever ad. Playing with this idea of baby soft skin that women would love; they would love it so much that they would go against their maternal yearnings to touch their guy's skin. Plus, it really made the razor seem awesome.

More recently I came across an ad for Bic razors from France. In it, a baby is suckling on a mans face. While I'm all for a smooth shave, this ad took it a little too far for my liking. Comparing a man's shaven face to a nipple just seems a bit extreme. Plus, its seems like a big claim for such a simple razor.

I think this just goes to show that sometimes a good idea can be taken too far. Yes you want touchable skin, but suckable skin??