A few months ago I came across this great commercial for Wilkinson Sword UK razors. In it, father and son compete for the smoothest skin in order to get their wife's/mother's attention. After discovering the quattro titanium razor, the father now has baby soft skin and is real competition for the baby. When I first saw it, I thought it was an extremely clever ad. Playing with this idea of baby soft skin that women would love; they would love it so much that they would go against their maternal yearnings to touch their guy's skin. Plus, it really made the razor seem awesome.