Blogging is so 2001, thank you very much.
That is to say, I have been blogging since I created my good ol' LiveJournal 7 years ago. I even still have my xanga from "back in the day" (i.e. high school). And I feel incredibly at ease now that blogging is an integral part of my job.
But apparently Wired thinks that all of my blogs, whether business or personal, are essentially useless when competing with newer forms of social media.
What I really don't understand is the author's primary assertion that authentic, read-and-repost worthy material is ignored these days, buried beneath all of the professional clutter: namely, the top 100 blogs. So is it only the top 100 that stand a fighting chance of making a lasting impression? It's true that if you want a successful blog without a big, fancy brand name backing you, you might have to do it the old fashioned way; you might actually have to reach out to other bloggers and Diggers and Stumblers and even your Facebook friends and link them to your intense post.
Really, at the heart of what the author, Paul Boutin, is trying to communicate is the idea that most people just can't be bothered to blog - and why should they when Facebook, Flickr, and Twitter make it so much easier to share our thoughts and feelings in short snippets? Well, on this point I will only agree so much as to say that the average person should not blog with the expectation that hundreds of readers will flock to their site to ooh and ahh over their opinions. That being said, I do strongly believe that anybody with anything worthwhile to say should allocate the personal resources to get their words out there and give them the full attention and detail that they deserve! I think that there is a place for standard blogging alongside newer forms of microblogging. Why give up on one when they can compliment one another?
Perhaps above all, it is the following comment that so clearly ignites my fury in regards to this topic:
"As a writer, though, I'm onto the system's real appeal: brevity. Bloggers today are expected to write clever, insightful, witty prose to compete with Huffington and The New York Times. Twitter's character limit puts everyone back on equal footing. It lets amateurs quit agonizing over their writing and cut to the chase. @WiredReader: Kill yr blog. 2004 over. Google won't find you. Too much cruft from HuffPo, NYT. Commenters are tards. C u on Facebook?"
"It lets amateurs quit agonizing over their writing and cut to the chase"? Heaven forbid we ask our bloggers to be intelligent, insightful, and careful in their writing before posting it to the blogosphere!
I guess in the end I will compromise with Paul Boutin and say this: If you want to start a useless blog, put bare minimum effort into it, and will be upset when you can't build a significant following, then kill the idea right now. If you are smart, well written, and have something to contribute to any community anywhere, then please don't hesitate to start your blog... and then share it with me when it's ready!