WOMMA featured James Clark's post about the 7 Deadly Sins of Social Media on yesterday's WOMMA Word. (If you haven't seen it yet, you should check it out!) Of the full 7, one that really spoke to me was Gluttony - an oft-overlooked sin of the original list (at least in my experience). Yet if it weren't so important, we couldn't even classify it as "deadly" to begin with.
James Clark explains Gluttony in Social Media as:
Gluttony - too much, too fast. We've all seen the social sin of gluttony in beginners who look at social media as a new channel that is built to serve them. They jump in and devour all the services they have read about and quickly find themselves swamped, ineffective and wasting everyone's time.
As Clark suggests, far more important than simply getting yourself onto every social media outlet possible ASAP is committing the resources to develop a significant presence on the sites that are best for you. Don't tweet for the sake of tweeting - tweet because you have something tweetworthy! If you aren't sure what to do with your social media platform of choosing just yet, then be an active observer for a while instead. Contribute to the community by getting to know others who are already there (without crossing the boundary over to Clark's "lust" category), and eventually you'll figure out whether or not that outlet is an appropriate match for you and your company. So when you think about gluttony, just remember that despite its funny-sounding name conjuring images of jolly, fat hedonists, this deadly sin is truly just as dangerous as lust, wrath, envy, greed, sloth, or pride.