If Mohammed Won't Come to the Mountain...how Online Retailers will use Facebook for the holiday season.

Dave often says that convincing a brand to have a strategy for a Facebook page (which is now a necessity) is similar to convincing brands that they needed a website some 15 years ago. Now, it looks like some online retailers might be realizing that not everyone is spending countless hours on their shopping sites.
According to this piece from Business Journal, a quarter of the country's retailers who are trying to ramp up online holiday sales plan to create pages through Facebook to promote their sites.

This info was gathered in a recent survey by Shop.org, part of the National Retail Federation, showed that of the retailers who responded, 43 percent are adding videos of products and 33 percent are posting customer reviews.

Shop.org said it expects online retail sales to reach $204 billion for the whole year 2008, up about 17 percent. The survey said that while 56 percent of online retailers expect to see holiday sales up by about 15 percent, that number is well down from last year, when 78 percent of retailers expected the same growth.