"My first twitter(tweet?), and thus the beginning of my downhill slide into horrible addiction. 12:31 AM Aug 20th from txt"
^ This was my first foray into the crazy world of Twitter, mere months ago. At the time, I had only started work at theKbuzz a few months prior and still worked primarily on managing client accounts and planning "buzz-worthy events" for those clients. Since that first tweet, I've continued to update my personal twitter @sakijaid fairly frequently with such gems as "OMG TRAFFIC" and "Soy loco por los cornballs!" - basically it's my Facebook status on crack (or maybe "speed" is more PC?). So you can imagine my cautious excitement when I first signed up for @theKbuzz to represent the company on twitter about a month and a half later, in the beginning of October. Surely I couldn't update @theKbuzz with the same inane one-liners I use for my personal account. On the other hand, I would never want @theKbuzz to be completely devoid of personality just because it's a professional account either.
And so twitter becomes a balancing act for me and, I'm sure, many others. Where is the line between "personal" and "personality" or between "informative" versus pure information overload? How many tweets should I post every day? How many tweets should I respond to? Who should I follow? When do I use a DM instead of an @reply and vice versa?
THEN, just to make things more complicated for everyone (mostly myself), I toyed with the idea of a personal professional twitter with @somegirlatkbuzz because apparently this made more sense to me than simply making @sakijaid public or letting myself be... me! when tweeting as theKbuzz.
My point is, I know that it isn't easy, as a company or even as an individual, to just jump onto a new social media platform and intrinsically know how best to utilize it. While companies need to recognize the importance of a social media presence, it's even more important to be open to learn and adapt once you're there. Respect the communities that you're joining enough to research and find a role that's appropriate for your brand - and don't be surprised if partway through you think of another route you'd like to try instead based on community feedback. It's okay to experiment! And in the end, I think it's also worthwhile to try to have fun while doing it. Social media is all about conversations and authenticity; how authentic can you be if you're forcing your enthusiasm on twitter?