After hearing all about HP's 31 Days of the Dragon case study at the WOMMA Summit in Las Vegas last week, it's good to hear that other computer hardware/technology companies are starting to jump into social media, too.
Honestly, you'd think that technology developers would have thought to invest more in social media even sooner, considering the tech-savvy demographic has to spend more time online contributing to social media than anyone else. I mean, talk about reaching your customers where they are! Dell caught onto this when they realized that negative chatter surrounding their products was more prevalent than positive reviews, but it shouldn't have to take a WOM crisis for everyone to wise up to the trend. Hopefully now with the big techies catching on and global financial troubles encouraging business to pull away from expensive television and print ads, even more companies will jump into social media.