A friend connected me to his blog post about the U.S. Air Force's "Web Posting Response Assessment" late last week. Basically, it's this awesome flow chart - seriously, who doesn't love flow charts? - that documents the different kinds of blog posts regarding the U.S. Air Force that somebody could come across and the appropriate responses for each. In other words, it's a social media marketing objective to combat negative word of mouth and reinforce positive word of mouth.
Apparently, some people think this is a "sketchy" move on the USAF's part. The U.S. military participating on the blogs of private citizens in an attempt to defend against attacks on its integrity? Perish the thought! Among other things, the USAF flow chart stresses timeliness (don't rush the response - think before you type), tone, and transparency as necessities when responding to a post. If this was a secret initiative leaked out across the internet in which USAF marketers were planning to pose as private citizens when responding to negative comments, that would definitely qualify as "sketchy," but so long as they truly disclose in all of their comments, I don't see a problem. But then I thought that maybe I was just misunderstanding the sentiment - do the naysayers just feel that all of these social media initiatives are sketchy?
But according to my friend @TLinDC,
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