While I was trying to think of a good topic for today's blog post, Dave linked me to Search Engine Land's post about social media power users. The article links to a ton of sites that highlight top contributors and on sites like Digg, StumbleUpon, and Twitter so that you can get to know these incredibly influential social media users and find any that might share your interests in promoting your brand. It's a pretty straight-forward list, so naturally the most interesting bit of the article for me is at the end of the article where the author switches from "power players" to "power communities" on Facebook.
The emphasis on communities (i.e. Facebook groups and pages) on Facebook over the individual should be very indicative to companies looking to get started on social media because this is a function of the platform as a whole. Sites like Reddit, StumbleUpon, and Digg are all about link-sharing, and though Twitter is certainly more conversational in nature, it still can't compare to Facebook's overall community feel. Facebook users tend to be more careful about the users they confirm as "friends" and are more likely to have a real-life connection, because to become Facebook friends is a mutual two-way agreement rather than a one-way subscription to someone's updates. Rather than securing a one-shot link sharing deal from a few select Twitter users, companies with fewer Facebook fans who are looking to build their presence on Facebook need to have very engaging content that users will be prompted to share or interact with naturally. We post tips on fun ways to engage your Facebook fans regularly over here at Buzz Marketing Daily, so if you're interested, run a search for "Tip of the Day" in our search bar on the right column!
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