We may have mentioned (okay, we DEFINITELY have mentioned) the importance of using friend lists for maintaining your privacy on Facebook, but I'm not sure that we've mentioned that it can actually help you when marketing on Facebook.
By creating different friend lists, you can target who sees what information. We always talk about ways to keep business contacts from viewing your personal stuff. Now, we ask you to consider creating content that is only viewable by your business contact list. Why? Because this way, you can create lots of great content, provide tons of great information, and not innondate your favorite aunt, your nursery school buddies, and your best friends with industry info. Privacy settings get better every day. Have you visited your privacy settings lately? If not, go do it. Like, right now. :)
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