Buzz Marketing Daily's Tip of The Day is a new feature from theKbuzz, where we provide a daily tip on marketing using social media and word of mouth. Today's tip is about using http://search.twitter.com .
So you're not quite ready to jump into social media, but you want to find out what people are saying about you and your industry. Or, you're ready to get into social media but you're not sure where to start. We always say: Search Before You Speak. There are many intricate monitoring tools, but 2 simple, free ones are Twitter Search and Google Blog Search.
Go there first, and search for your name, your company name, industry terms, and of course, your competitior's name(s). Find out exactly what people are saying, so that when you are ready to join the conversation, you are that much better prepared.
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