4pm, June 30 2009, UPDATE! Facebook has since changed the name of the page BACK to "Kisses" and removed their vanity URL! To top it all off, sources at OraBrush tell us that they were NOT informed of this change! What is going on at Facebook? Stay tuned to Buzz Marketing Daily - we'll be updating as we hear more! You can still view the Kisses-turned-OraBrush-now-Kisses-again page here._________________________________________________________
8:30am, June 30 2009. Overnight, the 1.29 million fans of "Kisses" on Facebook became fans of "OraBrush", the company who several weeks ago made social media headlines when they 'bought' this generic Fan Page from the admin who started it for an anonymous sum.
Fan of the Page Cat Griffen in the screenshot to the right said it best on the Page's Wall: "Cheeky Bastards".
Cat is undoubtedly not alone in her dissatisfaction. The 1.29 million fans of "Kisses" did not become fans of an oral care/ tongue cleaner company - and to change the name of the Page violates Facebook's stated rules: