Here at theKbuzz and Buzz Marketing Daily, we often talk about the virtues of Facebook and Facebook Fan Pages for virtually all types of companies, products, non-profit organizations, and even governments. So when my wife and I recently bought a house and needed to sell our current home, I turned to the first logical choice: Facebook! Now my wife wanted to get a realtor, and so we do have one in reserve. I have nothing against realtors - in fact, we're happy to have not only friends who are realtors but clients. I just figured, we talk about how useful Facebook is for so many organizations and situations, why not try it to sell our house?
So, we set up a Fan Page 2 days ago - and used easy Facebook Notes to explain all about the house and area, uploaded lots of photos of the house and videos of the house, and used Facebook Events to create an open house for this weekend. I invited my friends to fan the Page, and took out separate, hypertargeted Facebook ads targeting young NYC couples and also folks 64+, because our community and house is perfectly suited for both. We quickly got to 100 fans and reserved a vanity URL, so now people can easily spread the word by sending their friends to http://Facebook.com/BuyMyHouse. Finally, I offered an incentive of $2,000 to anyone on Facebook who refers a friend who ends up buying the house. This move, while definitely increasing virality of the Page, may bring up some legal issues, so I quickly changed the offer to include a $2,000 donation to the referrer's favorite non-profit.
It's an experiment, and it certainly might not work. I believe that social media and Facebook community building are best done with the long term in mind, not necessarily to quickly sell product. But no matter what, I think it's a very interesting experiment. And, I have a pretty good feeling about it: 2 days into the experiment, we've got 100+ fans and 20+ RSVP's for our 1st Open House this weekend. What do you think? Anyone want to buy a house in Little Neck, NY? :)