I am by all standards a pretty big social media nerd. I YAM with my co-workers, tweet with my friends and even accepted a friend request from my mom this morning on Facebook! Most of my life is spent sitting at a desk staring at a computer screen, whether it is mine or one of the Buzz Builders I manage. My trusted BlackBerry travels with me everywhere I go. I even spent last night cuddling with it because I fell asleep while instant messaging with my best friend who lives in Boston. I owe a lot to social media. On a personal level, I am able to stay in touch with friends and family in far off lands and even make new friends who live across the continent in Vancouver, Canada! Professionally, I even work at a social media marketing agency!
Social media tools allow our clients and all organizations that use them to interact with their publics on an around-the-clock basis. Never before has a CEO been able to instantly access 20,000 consumers at 1 a.m. We blog everyday about the new and innovative ways social media is changing our lives. Social media is an extraordinary new tool of which the full impact has yet to be seen.
For all of its perks social media does not, nor will it ever, serve as a replacement for face-to-face interaction. Reading reassuring words on a BlackBerry screen will never equate to the comfort I receive when my best friend gives me a hug. Similarly, a brand image should not exist solely on the Internet even for a web-based company. In order to fully achieve the organization’s vision, the faces and bodies behind the brand from the customer service representatives to the C-suite managers must always stand on the same level as their consumers. So get off your BlackBerry and start shaking some hands!
Today's blog post has been brought to you by our Director of Buzz Builders, Biana, with the help of our awesome Buzz Builder, Michele! Happy Friday everyone!