At Buzz Marketing Daily, we write a lot about Facebook Fan Pages and how to build a Fan Page, grow and engage your fans, and run promotions and campaigns through Facebook. Nick O'Neill of AllFacebook and the New Media School has written a guide to help people and organizations do just that. The e-guide, titled How to Attract 3,000 Fans in 30 Days, is available for $19.95 here. While reading this guide alone will definitely not automatically attract you 3,000 fans for your Facebook Fan Page, the guide provide lots of solid advice, tips and tactics for both newbies and intermediate Facebook admins. It is chock full of great information and well-worth the $20 investment.
The book begins with an overview of Facebook Fan Pages and then a step-by-step guide to actually physically creating a Fan Page. As someone who constantly sees companies misconfigured as Facebook individual profiles, I found this section extremely helpful. It includes well-written sections on the importance of a great profile photo, creating contests, the potential virality of Notes, and using basic Facebook applications such as Videos and Events.
The guide also includes a brief but important description of the Facebook Advertising process. I have been saying for awhile that the Facebook advertising system is by far the best, most targeted advertising platform in world history. Withe the ability to target not only by gender, age, and location but by job title, interests and company, Facebook ads allow the kind of hypertargeting marketers can only dream of. But the real key to Facebook ads is keeping the ads social, i.e. linking them to Fan Page communities. O'Neill outlines this process well in the Guide.
My only criticism of How To Attract 3,000 Fans in 30 Days is that despite the advice, tips, and examples provided, there will be many small business owners who fail to attract that large a number of fans in that short a period of time, and thus the title is a bit misleading. That being said, the guide is definitely the best resource I've seen for building a Facebook Fan Page on your own, and beginning to grow it on your own. Well done, O'Neill.