By Jenna Lebel
We frequently offer tips for growing your Facebook fan base, but recently we have also received many questions about how to utilize Twitter. It’s certainly not a simple task to gain loyal followers, and it depends largely on the content of your tweets. Here are some tips every one can use to help you increase your followers. Do you have other tips for growing your audience? Share them with us!
In a previous blog post I provided tips for creating better tweets and ultimately a better experience for your followers. Here are some highlights: keep your tweets shorter than 140 characters to maximize retweetability, add more value and be less promotional, be human and add a personality to your tweets, and retweet others while adding something to it.
It’s pretty simple. The more active you are on Twitter the easier it is for you to establish yourself and people to find you. If you only tweet a couple of times a week, where is the value in following you?
Hashtags not only allow you to index your tweets, but they also allow others to find you. Use hashtags when tweeting about something important to you or something you talk about frequently so that when people search for the topic, they find your tweets and can expect similar content from you in the future. If everyone agrees to append a certain hashtag to tweets about a topic, it becomes not only easier for users to find that topic in search, but it increases the chance of the topic appearing in Trending Topics.
Engage in Twitter Conversations
Ask Your Followers to Retweet you
It may look desperate, but asking costs nothing and often gets positive results. Ask for a retweet (“Please RT”) and let your followers spread your word.
Follow Users Who Share Similar Tweets
Use Twitter’s search engine to find people talking about the topics that you talk about and follow and engage with them.
Cross-promote by providing the link or adding your Twitter stream on other social sites. Add your Twitter handle to all current channels of communications (website, email signatures, business cards, etc.).