The Mobilization of Social Media- Choosing A Platform

Welcome first-time guest blogger, Troy Joos, a Buzz Builder from our Manhattan office. Social media and smart phones were a match made in heaven, and with the continued proliferation of smart phones the question has been raised- what platform should companies be gearing their content towards? The three current leaders in the smart phone market are Android, BlackBerry, and iPhone. However, BlackBerry is geared mainly towards business people and with the continued expansion of the iPhone and Android it won’t be long until BlackBerry fades into the background unless it has a major turnaround. Not to mention the fact that the newest BlackBerry recently received one of the highest radiation ratings of any cell phone on the market. Lets look at the facts.

The developer behind the very popular Facebook application on the iPhone famously quit the project due to his frustrations over Apple’s policies. Plus the fact that you can’t utilize Flash on the iPhone. On the other hand, Google announced that it has created Google App Inventor for Android which will allow anyone with basic computer skills to create Android applications. With this information on the table, it seems that choosing between creating your mobile content for Android vs. the iPhone is an easy choice. Right?

Social media websites such as Foursquare and Twitter flourish on mobile platforms and while they can, and have developed applications for more than one platform it seems inevitable that soon one will become much more prominent than the other. So, if you’re a small company looking to optimize your website for a certain mobile platform or create an application, where should you invest your time and money? After all, not every company has the luxury of creating multiple versions of applications.

In all actuality the iPhone is your best bet. If you plan on charging for your application users are much more likely to pay for an iPhone application than for an Android application, and while the lack of Flash on the iPhone may be a slight annoyance when creating a mobile version of your website, HTML5 is just as capable, if not better, at doing what Flash does. The lack of Flash on the iPhone is another reason that the iPhone is much more secure than Android phones, further securing its place in the future. Also, gearing your mobile content to the iPhone means that you’re making your website available on the iPad which Apple has already sold well over 3 million of.

The creation of Google’s application creator for Android will likely lead to an explosion of cookie cutter and low quality apps which will only serve to further compromise the stability of Android phones and drown out worthwhile Android apps. Even the US government is getting in on creating apps. So if you’re considering creating a smart phone application or optimizing your website for mobile viewing, the iPhone is your best short-term, and long-term investment.