This Sunday’s Primetime Emmy Awards is being hosted by Jimmy Fallon and he is adding a social media twist. For the first time ever, NBC is allowing all you tweeps to be a part of the live broadcast. Simply send in your tweets about one of the presenters and Jimmy Fallon himself may use your tweet as part of his introductions.
NBC is taking advantage of the real-time aspects of Twitter and is effectively integrating social media into the live event. Participating is easy. All you need to do is sign in to your Twitter account from their website, choose the presenter you want to tweet about, and type away! When you click on the presenter you are choosing to tweet about, their name and the #imontheemmys hashtag will automatically be added. Jimmy Fallon will be choosing the winning tweets up to and during the live show so start sending in your tweets anytime before that!
NBC is also encouraging all people to use the #imontheemmys hashtag so that way you can use tweetchat to converse about the Emmys as it happening. Not only that, but on their website you can also see a list of what the nominees are tweeting. NBC is not the first to integrate social media into their live event. Just recently we saw MTV use Twitter integration as they announced their first ever MTVTJ. We are happy to see more networks jump on the social media bandwagon!
What do you think of social media integration during live television events? Will this become the standard or is it just a passing fad? Share your thoughts in the comments!