In This week's Watch Me Wednesday, while Dave Kerpen is in Las Vegas for the WOMMA Summit, Buzz Builder Barbara Gossin tells you to not take chances on your brand's reputation. No matter what you do, people will be posting, tweeting, and talking about YOUR BRAND. Whether it is good or bad, people will be talking about you. Luckily, there is something you can do about it. Listen to what your fans and critics are saying about you. Respond to the good, the bad, and the ugly.If you do not respond then you are taking big chances on your brand's reputation. Have you been listening to what people are saying about your brand? Do you respond to everything? Share your thoughts in the comments!