In this week's watch me Wednesday Dave talks with Sean Steinmarc, co-founder of PS Give.org, a non-profit company which allows people to bid on cool prizes while raising money for other non-profits. What do you think non-profits can do to be more Likeable in social media? They obviously need to raise money, but is that really what it should always be about? Sean feels that reaching out to people about your cause is the biggest way to engage consumers rather than just trying to solicit them for money. Promote your cause using events, articles, photos and videos. These are all very likeable ways to engage with consumers to promote and raise awareness of your cause!