This week's guest blog is written by Buzz Builder Lauren Berliner. Lauren talks about how social media was used in this weekend's Grammy Awards. I am a big music fan, so last night I decided to live tweet the Grammy Awards. I used the application Tweet Chat for the first time to monitor all tweets with the hashtag of #grammys. I knew there would be a lot of tweets. However, I did not expect the extreme volume of tweets that took over my computer screen. There were so many tweets, and so little time during commercials to read all of them!
From monitoring the Grammy tweets in real time and engaging with my own followers, I discovered that there were definitely a few very popular topics from the Grammy’s Peanut Gallery. The biggest online reaction during the show was definitely Esperanza Spalding’s win for Best New Artist. Drake and Justin Bieber fans alike were perplexed that a relative unknown could beat out the Young Money rapper and the adorable Biebs. Also, the Twitterverse enjoyed the Aretha Franklin tribute, despite a few jabs at Christina Aguilera here and there. In addition, you cannot even discuss the 2011 Grammys without mentioning Lady Gaga’s incubation in an egg in order to be “born” for her performance. Tweets about Gaga’s creative red carpet entrance took over my Twitter feed during the pre-show.
Another popular Grammy topic? Performances! Twitter was buzzing with love for: Cee Lo Green and Gwyneth Paltrow’s muppet-filled performance of “Forget You,” B.o.B, Janelle Monae and Bruno Mars’ retro black-and-white performance, Rihanna killing it with both Eminem and Drake, Lady Gaga’s raw and exhilarating performance of “Born this Way,” and of course, the epic performance of rockin’ and ageless Mick Jagger.
Celebrities were also extremely active on Twitter to share their Grammy love. Here a few fun tweets from the show:
@actuallynph (Neil Patrick Harris): Nicki Minaj's hair made me hungry for carnival snacks. @stevemartintogo (Steve Martin): Long story short, stuck in egg with Gaga. @kimkardashian: My fav part of the night was Gwenyth Paltrow! Her performance with CeeLo was crazy! And her jumpsuit was amaze. All in all, the 2011 Grammy awards were a huge success both on television and in the Twitterverse. I can’t wait for the upcoming Academy Awards!
Were you tweeting live during the Grammys? What was your favorite part? Share your thoughts in the comments!