You Spent A Year And 3 Million Dollars. Now What?

by on February 8, 2011 at 5:17 pm in Advertising, Big Brands, Blog, Buzzworthy, Facebook

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  • http://likeable.com Lauren

    Great post! Volkswagen also employed a smart tactic and posted their Darth Vader commercial on YouTube 6 days before the game. This might have been a risky move, but it turned out to be a smart one; the commercial had millions of views before it even aired, creating a lot of buzz for the commercial and also VW as a brand.

  • http://www.rightmindct.com Ed Kuryluk

    I do agree with blatant messaging to engage in online content. However, I am most impressed with the commercials that raise the curiosity enough people go online without direct calls to action. The homage to Detroit by Chrysler was the only ad that piqued my curiosity enough to go to their site. Unfortunately the product is not as inspired as the commercial :(