By Dan Bergeron
Are you having Klout Doubt? Worried about your Klout score?
So you have a high Klout score, congratulations! Does that mean you’re a celebrity? No. So, what does it mean? The idea of having a measurable score showing a degree of social influence is very cool, especially for marketing-minded folks who love numbers and ROI. While Klout has been around for some time now, in the past few months it has gained much more attention. This attention has then raised many more questions about measuring social influence.
There is indeed a good deal of buzz around Klout, and in some cases users are getting competitive with one another about their Klout score. Klout defines their scoring methodology as “…the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.” The reality, though, is that it is very difficult to measure online influence. It would be ideal if there was an exact, definitive number you could associate with social influence, and while Klout does an excellent job of attempting this, there still is some gray area. For example, there are many celebrities who have millions of followers on twitter who have a high Klout score, but may not necessarily be influential in a particular industry or vertical. They may get retweeted on tweets that are simple everyday things that if the everyday ‘normal’ person tweeted about, people might just get annoyed – but their celebrity status gets them more retweets and engagement, therefore increasing their Klout score. This is not to say celebrities are not influential by any means, but rather that if the common person’s twitter content was exactly the same, they would likely have a significantly lower Klout score. I know some people who have under 200 followers on twitter with a Klout score below 30, and yet they are some of the most insightful and fascinating content creators I know. Just because they have a low Klout score does not mean they are not an influential person. It simply means their audience is very focused and specific. Quality over quantity, right?