Entenmann’s Social Agency Likeable Says Sorry

dave, honestly, do you really feel like you did something wrong? or is this just what you need to do because Entenmann’s is freaking? i am sure that this is off-brand for a company like Entenmann’s, but it seems like a victimless crime and maybe a business opportunity. have you had the client conversation yet about the lift in brand recognition and likely lift in purchase intent? what tracking do you have in place? perhaps Entenmann’s as a company can use this to create awareness and preventive measures for child abuse…it’s obviously not a laughing matter, but hopefully the client is ready to do something with the light that is shining on their brand. a mere apology seems hollow. i think the idea was smart if not risky. good for you and Entenmann’s, either way. i vote not guilty! @Entenmanns @LikeableMedia #NotGuilty

Who in their right mind would believe that it was unintentional?

Anyways if you had more tweets like that maybe I’d follow you.

I don’t know you, but your agency is clearly not suited to handle real world/human interactions. I rarely get mad, but this one hurt.

Change direction, you don’t get social.

And Dave of course I remember you. But I don’t know you, meaning your brand and company. Your “what we do” doesn’t say much that others don’t say.

Supporting causes (which weren’t mine by the way…they’re world causes), is MUCH MUCH appreciated and loved, but here is not the place to get personal. This is about you and your team hurting and industry of hard working folks.

Drew’s fake outrage and overwrought indignation is what’s wrong with this world. The guy apologized, which is more than most companies do these days (and unnecessary in many of our opinions).

Get off your high horse, which I assume is standing on a pedestal in your glass house.

Not a better firm out there than likeable!!!! Sorry about the issue dave and carrie, still crown you both the king and queen of social!

Mistakes happen. They’re horrible. Yes, the management is ultimately responsible and takes the blame. Look, enough outrage. It was a mistake — nobody intended to hurt you personally, and they definitely didn’t intend to do so in the name of the Entenmann’s brand.

Do you want to call them negligent? Perhaps, and what reparations do you deserve? (Suggested answer: none.) But I can’t fathom that Dave was being malicious. Anyone can get unlucky once in a while when an employee makes an honest mistake.

As far as social media missteps go, this one might have just caused a chuckle and been forwarded for laughs. But most of your anger toward Dave is really just displaced aggression toward the real perceived injustice. Only you don’t have access to the defendant, so you take out all of your anger here. Think about it.

The reaction of some people completely blows me away (coughcough drew olanoff – hurt? really? reaaally? puh-leeze).

first of all, the tweet was HARMLESS. not only was it (most importantly) UNINTENTIONAL, it was faaaar less insensitive than a few recent INTENTIONALLY insensitive social marketing ploys (uh – groupon, anyone? making light of genocide – INTENTIONALLY? and then not really apologize at all? .. and I’m sure you all remember the hilarious #thanksgroupon that ensued.)

second, when I first saw the tweet – and then it’s retraction – I laughed. when I saw them, they were posted on tumblr back-to-back by thedailywhat, and the whole scenario was just so unfortunate that it was downright funny and laughable, not to mention entirely and immediately forgiveable. I don’t know who these humorless, P.C., butthurt souls are who (clearly never having made a single mistake in their perfectly perfect lives) get instantly offended by a corny, well-intentioned, and accidentally offensive tweet (keyword: accidentally)… but I feel really, very sorry for them. I mean, really. really and truly, it must suck to be them.

sure, it was unfortunate. but to even *think* of labeling it as a social media “gaffe” is blowing this so far out of proportion it’s unreal. it’s a harmless mistake with zero victims, except perhaps poor dave and his social media team at likeable who have had to apologize to so many people, all for nothing that got made into something. (as another poster said, I just think that the entire country is so shocked and upset at the not guilty verdict, and the lack of justice served, that they’re taking their angry out on underserving parties, like entenmanns and likeable.) I feel bad for them. likeable, you’re doing a standup job – don’t let all these nuts on the internet make you feel like you’ve done something worse than you did. and entenmann’s, I’m gonna buy truckloads of your cakiest-cookiest-chocolatiest goodness. (yes, I know those aren’t words, but I’mma buy yo stuffs. nomnomnom.)

This was an honest mistake… in comparison to the Kenneth Cole tweet about Egypt which was intentional and in bad taste. That’s an important distinction.

That said, it’s a teachable moment for everyone. Now people at this agency (and anyone reading the many blogs about this event) will check trending topics for context before joining the conversation. I would maybe take it a step further and say that using trending topics to promote a brand is probably not all that effective anyway… but that’s a different conversation.

In any case, it was a mistake and mistakes happen. A speedy and contrite apology was made so take it for what it’s worth and move on.

You and your organization did nothing wrong. Folks need to get over themselves. End of story.

Seriously? The post was HILARIOUS. I thought it a super cute way to lighten the mood after the ridiculous verdict. Whoever posted it should be getting PROMOTED, not fired. The only mistake Entenmann’s has made is apologizing so profusely… really, really unnecessary. Haven’t you ever heard that there’s no such thing as bad press?

Dave,

This thread inspired me to write a quick article for Social Media Today.

How The Entenmann’s / Casey Andrews Twitter Debacle Was Actually A Success http://bit.ly/olsOoy

Bottom line, I think you’ve done a great job of turning a single clever tweet that was overblown by some, then over apologized by others, into something that ended up most likely generating some positive results for your client. Kudos all around.

Again, we need to carefully protect the brands we service, but it’s a tweet, not a tattoo and people need to get a grip.