Today’s Watch Me Wednesday is an important one. I reveal the one secret to successful Facebook marketing posts: Be short and real! There are 420 characters to use when creating a post on Facebook and you don’t need them all. Being short and to the point encourages people to be more engaging. Making sure that your tone is friendly and not “corporate” is important as well. People on Facebook want to talk as though they are talking with their friends, not a business. Other ways to ensure that your Facebook posts are successful and engaging are to ask questions, and to jazz up your posts with pictures or video. What do you think makes a Facebook post successful? Let us know in the comments!