In today’s Watch Me Wednesday, Dave discusses the value of Facebook fans. Here are the 3 criteria to look at when determining how valuable your fans are: 1) Who and where is the Facebook fan?
Location matters because when it comes to your product or service it is much more beneficial to have people in the right demographic and area
2) How influential is each individual fan?
Using sites such as Klout helps determine how influential your fans are. A fan who has 5,000 Facebook friends is much more valuable than a fan who has 500 friends
3) What is the value of a lifetime customer to you?
What product or service you have and how much value a lifetime customer has greatly determines how valuable each Facebook fan is
What else do you think matters in determining the value of a Facebook fan? Let us know in the comments!