By: Dan Bergeron What makes your idea a fresh idea? What makes you an innovator instead of a copycat? A brand releases a cutting edge new product that changes the consumer market. Soon to follow are typically several other strikingly similar products from other competing brands. Does this make them 'copy cats' , or is it simply the only way to survive in a competitive marketplace?
Lately I've been reading a lot of articles and blog posts about iPads. More specifically, how every company has their own version of the tablet that pretty much resembles all other tablets.
When Ford Motor Company introduced the ever-popular Model T in 1908, other automobile manufacturers did not cease simply because the Model T was so successful. Where would automobiles in America be today if all other companies halted work because they thought their product was too much of a 'copy cat?'
Many brands can co-exist successfully in a competitive marketplace. It can be challenging to come up with the next fresh idea that will change the face of the industry. While you may not have designed the iPad, or Blackberry Playbook, you might still have some fresh ideas for a new product, or even fresh ideas for an existing product. Sometimes bringing fresh ideas to an existing product can be very effective and yield a strong return financially. Don't get discouraged if someone writes a product review about your 'copy cat' product, it just might be the right fresh idea.
Do you think brands that make similar products are 'copy cats' or are simply being smart in a competitive marketplace?