By Amy Kattan Fresh out the box! Stop, look and watch. Ready yet, get set, it’s ALL THAT!
The fans called and Nickelodeon answered! In case you haven’t already heard (or read this blog post by our Buzz Builder, Angela), the 90s are back on TeenNick! As someone who is a proud 5 year-old at heart, I’m not ashamed to admit that I stayed up until 2 a.m. the night The 90s Are All That premiered to catch “All That,” “Kenan and Kel,” “Clarissa Explains It All,” and “Doug.” Turns out, I wasn’t the only one. On its first night, each of these shows received higher ratings in the 12-24 year-old demographic than “Late Night with Jimmy Fallon,” “The Tonight Show with Jay Leno,” “Late Show with David Letterman,” “Conan,” “Lopez Tonight,” and “Jimmy Kimmel Live.” What did Nickelodeon do right?
They listened! After a few years, multiple Facebook pages and groups, and millions of fans, Nickelodeon finally listened! The beauty of social media is that everyone has a voice: even nostalgic 20-somethings who want nothing more than spending a little extra time with Kenan and Kel (we do we do we do we do -- ooo). The overwhelming feedback Nickelodeon received from these Facebook pages and conversations on Twitter made a huge difference. People appreciate brands that listen. Thanks Nickelodeon!
They utilized hashtags! Following the current trend of displaying hashtags on television screens during some of the most popular television shows, TeenNick displayed the hashtag #90sAreAllThat on television screens as our favorite shows from the 1990s aired. This helped spark conversation, organize it, and encourage viewers to utilize Twitter to share their feedback. Thanks to the use of Twitter and the surge of conversation around #90sAreAllThat, Nickelodeon-related hashtags dominated Twitter’s trending topics during the premiere.
They answered! When conversation about #90sAreAllThat peaked, Nickelodeon was there to respond to feedback and questions from followers. Their responses were friendly, genuine, and completely transparent, proving to us that they are listening to our feedback and value our opinions. Brands must be responsive in order to show consumers that they are a priority. I’ve never felt more connected to Nickelodeon than I did when I received this response.
They tapped into nostalgia! Well, this one’s obvious. Nostalgia has consistently been a great way for brands to connect with their fans. Nickelodeon knows how well their audience responded to their programming back in the 1990s. Who wouldn’t want to go back to the days “when life didn’t suck?” The 90s Are All That Facebook Application allows fans to relive their childhood by watching full episodes and clips of their favorite shows (I may or may not have watched “Hey Arnold” last night), voting for their favorite Nick 90s moment, and engaging in conversation with other fans. Ah, the good old days.
Have you been tuning in to The 90s Are All That? Do you think this was a good move for Nickelodeon?
Leave a comment and let us know your thoughts…. Aw, here it goes!