Building a More Likeable World

By Dave Kerpen

Today I'm coming to you on the go from Mexico City, where I'm about to launch Likeable Tú, a Spanish-speaking social media firm with Red10. You can learn more about this launch here: http://bit.ly/likeabletulaunch

We're excited to be able to expand globally and create a more likeable world. But for me, building a more a likeable world isn't just about marketing firms, it's about the consumers having more power than ever in this transparent, social media driven world.

Companies are accountable for their actions and have to be likeable in order to succeed. They also need to be responsive and transparent. If they aren't, social media platforms such as Facebook, Twitter, and YouTube are there for consumers to voice opinions and hold companies to a likeable standard.

Do you contribute in creating a more likeable world by voicing your opinions about companies on social media? Let me know in the comments!

See press release on Likeable Tú below:

Likeable Media & Red10 Announce Joint Venture; Likeable Tu Launches as a Full-Service Social Media Agency for Spanish Language CEO Dave Kerpen to Kick off Partnership October 27 in Mexico City at Red10 Social Media Fest

New York, NY, Oct 12, 2011 (GlobeNewswire via COMTEX) -- Likeable Media and Red10 announced today the formation of Likeable Tu, a full-service social media firm to serve enterprise customers in Mexico and Latin America as well as Hispanic-focused clients in the United States market. Likeable CEO Dave Kerpen will kick off the new venture by keynoting Red10's Social Media Fest on October 27th in Mexico City, alongside Red10 CEO and co-founder Arian Gonzalez, Red10 VP and Co-Founder Jonas Ortega, social media entrepreneur and actor Ashton Kutcher, and an expected audience of over 300 marketers. Jonas Ortega will lead Likeable Tu as CEO.

Likeable Media is a leading social media firm based in New York, Boston and Chicago. Its client list includes over 100 brands such as 1-800-Flowers.com, Neutrogena, Verizon FiOS, Things Remembered, Restaurant.com, HarperCollins, Entenmann's, The Pampered Chef, Penguin Books, and Mally Beauty.

Red10, based in Mexico City, is a social platform that rewards its users with benefits (such as free cellular airtime and SMS) in exchange for interacting with brands, viralyzing and participating in promotions. Its client base includes over 100 companies such as Pepsi, Coca-Cola, Bimbo Brands, Frito Lay, Lenovo, Domino's Pizza, Caribe Cooler and Citi (Banamex) among others.

Dave Kerpen, CEO and New York Times Best Selling Author of Likeable Social Media, commented on the announcement, "We're thrilled to have a full-service spanish language social media solution to add to our array of client solutions. For global organizations, social media marketing requires a multilingual, nuanced approach, and this partnership allows us to offer just that, while contributing to our mission of using social media to build a more likeable world."

Red10 VP and Co-Founder Jonas Ortega added, "We are happy to partner with a best-in-class U.S. social media firm in Likeable, and our goal is that Likeable Tu will quickly gain as strong a reputation in Mexico and Latin America as Likeable Media enjoys in the U.S."

Likeable Media's mission is to leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments. As a full service social agency, Likeable's core competency is helping brands go from communities to customers. They create, distribute, cultivate and respond to text, pictures and videos which drive buzz, growth & action: hence the term, likeable media.