My next question was then, “What does this offer for brands?” Schemer had my answer. In the sites “About” section they mention their partnering with celebrities and media producers for content. Food Network, Bravo, and Zagat, are just a few that feature their own brand pages. Through Schemer brands can scheme events, products, and places related to their core interests. Genius. This means I can see what my friends feel like doing, or what events my favorite brands are promoting, all before I even walk out the door.
With an Android app available already, and an iPhone app “coming soon” I am interested follow the direction of Schemer in the future, especially after it moves out of beta.
What would you scheme up? Share your thoughts and comments!