By Shari Donk
They say you should never judge a book by its cover, but you can almost guarantee a customer will judge a brand by its logo. A brand’s logo is the first thing a customer sees – it is the first impression that never leaves. Think about it. That logo will appear on all printed materials and all TV commercials, not to mention as your Facebook profile picture and your Twitter avatar. Want your customer to be impressed by your graphic presence? Easy. Here are 5 tips to make sure you don’t have a lousy logo.
1. Simplicity at its finest. There is no need for fireworks, 100 pt font, and 17 different colors to make your logo stand out. When in doubt, less is more.
2. Be unique. You don’t want your brand to be too closely associated with another. Think outside the box. See what your competitors are doing and do the opposite.
3. Make sure your brand story, tone, and/or message comes across with your logo. Stepping outside your branding guidelines is a definite no-go.
4. Keep your main audience in mind. A pink logo written in script surrounded by frills sure won’t hit your male 18-25 market.
5. Don’t be boring. It is very easy to get frustrated and just stick a black and grey typeface in comic sans in a box and call it a day. Take a deep breathe, work through everything you want to show with your brand name, and make something that your customers will be WOW-ed with!
Full disclosure: I am not a graphic designer, but from working with them everyday I can tell you that you do not need to be trained in design to be effected by logos. A good logo makes a world of a difference, so make sure yours is the best it can be!
What else should brands avoid to have a lousy logo? What are some great brand logo examples that you can have across? Share with us in the comments below!