By: Alexandra Spignesi Today marks exactly two weeks until our yearly summit, Likeable U: Class of 2012 Beyond the Buzz. This year’s event will take place at the Desmond Tutu Center in New York City and feature industry leaders, tech experts, and marketing gurus as speakers. Attendees should expect a variety of topics both in keynotes and panels that all relate to the use of social media to go beyond the buzz. Likeable U features 14 panels this year covering social media’s role in fashion, travel, sports, law, and metrics, just to name a few. This year also includes a panel called Evolution of News, where news industry leaders will talk about the role of social media in news correspondence.
News, the way we receive and retell, was greatly impacted by the birth of social media. We now have several outlets aside from print and television where can get news, and talk about the news. Our news feeds, and twitter streams play an ever increasing role in the way we absorb news as well as giving us an outlet to engage in conversation. The evolution of news, and the way we receive it as related to social media is something that I would love to go further in depth on, but I’ll leave that to the panelists. The panelists are experts, and hail from news media forerunners:
Jeff Glor, CBS Sunday Evening Anchor & This Morning Show Special Correspondent
Jeff was named anchor of the Sunday edition of the "CBS Evening News" in January 2012 and Special Correspondent for "CBS This Morning" in November 2011.Previously, Jeff served as news anchor of "The Early Show" since January 2011. From 2009-2010, he was anchor of the Saturday edition of the CBS Evening News and a national correspondent for all CBS News broadcasts. He joined CBS News in 2007 as a national correspondent for "The Early Show." Jeff's work has also taken him around the globe to cover major stories, such as Iraq to conduct a one-on-one interview with Gen. David Patraeus.
Jen Preston, New York Times Staff Writer
Jenn is a reporter specifically covering the social media news, politics, and business beat. She was the newsroom's first social media editor. Jenn has also tackled the role of social media in locations of unrest, including the Middle East and North Africa.
Steve Krakauer, CNN Senior Digital Producer
Steve, as senior digital producer at CNN, frontruns the social media initiative across CNN. Previously, he worked on Piers Morgan Tonight as Digital Producer.
Vadim Lavrusik, Facebook Journalist Program Manager
Vadim's position at Facebook is to assist journalists in utilizing the Facebook platform for their work through various programs. A former community manager at Mashable, this professor of Social Media Journalism at Columbia University is no stranger to the important role social media plays in news.
Emily Banks, Mashable Associate Managing Editor
As associate managing editor at Mashable Emily has a first hand role in social media news integration. Emily is a versatile journalist in print and television, she wrote for a top 25 newspaper as well as reported live on Georgia Public Broadcasting.
We live in a world where our President has a Twitter account, and you can read news articles without even leaving Facebook. If you're wondering how we got to this point, and what's to come this panel is a must see. Not to mention it could also be your only chance to see such social media and news thought leaders speaking together. Register today and come on May 15th to see this panel and several others!
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