Mastering the Dashboard: Leveraging Tumblr for Brands

This week I talk to Matt Silverman, Features Editor at Mashable and winner of the first-ever Most Likeable Journalist Award. Matt and I discuss Tumblr and the brands that use it best, such as DKNY. Matt describes Tumblr as a social extension of the brand for some and a haven for content creation for others. He explains that because of the dashboard setup, it can be difficult for brands to monetize their Tumblr pages. We also talk about social media fatigue and how important it is for your brand to be on Tumblr.

Is your brand using Tumblr? Why or why not? Let me know in the comments!