This week Michele stepped in for me for Watch Me Wednesday. At the #140conf, Michele had the chance to speak with Gina Morris, the very Likeable choreographer behind the viral Live Lip-Dub Proposal. After discussing what Issac and Amy, the happy couple, are up to now, they discussed the importance of gratitude. Amy, Issac, and Gina wanted to use the power of going viral to give back. By auctioning off the red dress Gina wore during the video and another like it, they are raising money for the nonprofit Little Kids Rock. We've recently discussed the difference between producing value and going viral for brands.
Have you seen any brands using the power of going viral to do something good? Let us know in the comments!