For the past few years, marketers have heard people ask them again and again ‘How do I make this go viral?’ and lately that conversation has shifted from people talking about videos on YouTube, to talking about content on Pinterest. Brands are vying to increase followers and drive traffic to their other web properties by getting their images on Pinterest re-pinned. So what makes something ‘pinnable’? Here are a few tips:
- Consider cropping. Pinerly reports that vertically longer images work better (think infographics!).
- Keep it simple. The most compelling images are simple, often with a white background, and are easily understandable.
- Add text (but just a little bit!). By text on top of the exact same food image posted without title text, Pinerly reports seeing a 2.2x – 4.5x increase in re-pins and clicks.
- Pin with the Season. Seasonal pins get high-engagement; plan your pins in advance and schedule accordingly to give your followers timely, relevant content to re-pin.
- Pay attention to aesthetic. Martha Stewart is the 6th most pinned site on Pinterest, following major online players like Google, Flickr, and Twitter – likely because the site photographs and images have aesthetically pleasing colors and layouts. Remember, against the neutral Pinterest dashboard, a photograph with a bright, colorful subject will capture attention.
What tips and tricks do you have for re-pinning success? Share your ideas with us in the comments!
For more helpful hints on how to improve your pinning, download our free EBook: Pinterest for Brands.