Announcing the 2012 Top 40 Facebook Pages

By Michele Weisman

The votes are in and the results have been calculated. After thousands of nominations from our community, we are pleased to announce the 2012 Top 40 Facebook Pages! Thank you to everyone who participated. Pages were selected based off of their engagement and responsiveness, creativity and design, effective use of Facebook’s page features, and fan count. So without further ado, we present to you the 2012 Top 40 Facebook Pages.

The Top 40 Pages on Facebook as Voted by Likeable (in no particular order):

1. Pretzel Crisps
2. Dove
3. Metropolitan Museum
4. Skittles
5. Tiffany and Co.
6. Modern Family
7. Amazon
8. Converse
9. Bonobos Clothing
10. Mercedes Benz
11. Red Bull
12. Sharpie
13. Dell
14. London 2012
15. Livestrong
16. Target
17. Axe
18. Selena Gomez
19. Southwest Airlines
20. Ben & Jerry’s
21. Domino’s Pizza
22. Cheer
23. American Express
24. New York Times
25. Barack Obama
26. (Red)
27. Expedia
28. The Twilight Saga
29. Cleveland Indians
30. Gilt Groupe
31. ESPN
32. Tropicana
33. Starbucks
34. Heineken
35. Subway
36. Walgreens
37. Pepsi
38. DSW
39. Visit Las Vegas
40. T-Mobile USA

The Top 20 Client Pages on Facebook as Voted by Likeable *

1. Things Remembered
2. Entenmann’s
3. Ritani
4. The Pampered Chef
5. Neutrogena
6. Logitech
7. Hpnotiq
8. Medtronic Diabetes
9. Pendaflex
10. Quality Dairy
11. Visit Salt Lake
12. The Company Store
13. Project Paranormal
14. The Sports Club/LA
15. Restaurant.com
16. Extra Space
17. 1-800-Flowers
18. Verizon FiOS
19. Soda Stream
20. Corkcicle

Check out our full Slideshare presentation below.

Previous winners include Aflac DuckLady Gaga, Dunkin DonutsSephora, and Cheesecake Factory. Check out the full list of past winners from 20092010, and 2011.

On July 31st, at 2:00 pm ET, Likeable will be announcing the Top 40 Twitter, Pinterest, Instagram and YouTube Pages. Cast your nomination and register for our upcoming webinar to see who made the list.

Who is your favorite 2012 Top 40 Facebook Page? Download our free webinar recording of the Lessons Learned from the 40 Most Likeable Pages on Facebook. 

*Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase some of our favorites. We’ve selected 20 that we think are worthy of a shoutout too!