The Likeable Podcast 4: Being Authentic with @AdamKmiec

by on July 6, 2012 at 3:00 pm in Big Brands, Blog, marketing, The Likeable Podcast

By Frank Emanuele

Likeable Award winner Adam Kmiec of the Campbell Soup Company talks about the importance of brands being authentic in social media. Also, Frank & Cara talk about Mike & Ike’s latest campaign, and what’s the haps in social media?

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What brands do you think are most authentic in social media? Have any thoughts on the Mike & Ike’s campaign? Sound off!

 

The Likeable Podcast 4: Being Authentic with @AdamKmiec [ 1:05:28 ] Play Now | Play in Popup | Download
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