By: Ramon Thompson
If This Then That (IFTTT) is a service that allows you to create “Recipes” that perform tasks. IFTTT allows you to combine “ingredients” – services like Twitter, Pocket, and Buffer – in order to automatically share content. For example, you can save a Twitter link to your Pocket queue, and have it automatically added to your Buffer so that it’s shared with your followers when they are most likely to read your tweets.
A recipe follows this format:
If (This TRIGGER) then (That ACTION)
So, let’s say I would like to share the tweets I mark as favorites with my followers automatically. My recipe would look like this:
Once I activate this recipe, it’s now visible in my Buffer queue, ready to be shared with my Twitter followers:
As you can see, IFTTT is a simple way to help manage sharing with your audience.
How do you think you can use IFTTT? Share your thoughts in the comments!
Want to learn more about how to build your content strategy? Let us teach you at SXSW in 2013. Vote for our workshop here!
