Automate Content Sharing With Recipes

By: Ramon Thompson

If This Then That (IFTTT) is a service that allows you to create “Recipes” that perform tasks. IFTTT  allows you to combine “ingredients” – services like Twitter, Pocket, and Buffer – in order to automatically share content. For example, you can save a Twitter link to your Pocket queue, and have it automatically added to your Buffer so that it’s shared with your followers when they are most likely to read your tweets.If This Then That logo

A recipe follows this format:

If (This TRIGGER) then (That ACTION)

So, let’s say I would like to share the tweets I mark as favorites with my followers automatically. My recipe would look like this:

Once I activate this recipe, it’s now visible in my Buffer queue, ready to be shared with my Twitter followers:

Buffer queue

As you can see, IFTTT is a simple way to help manage sharing with your audience.

How do you think you can use IFTTT? Share your thoughts in the comments!

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Susan Daniels August 15, 2012
I like the theory of IFTTT and certainly plan to make use of it. Two second ago before hitting the tab for this blog was on a site named Zapier that stores a ton of apps and without coding you can do different combinations to make new apps. I am having so much fun with this, I am forgetting to blog! Warmly, Susan
Carrie Keenan August 13, 2012
I have only been 'using' IFTTT for about a month or two. I set up the account ages but let it drop. I'm quite glad I started getting into it. I have quite a few recipes that save things to my Evernote. I always find the best stuff at the worst times and need to save it for later. I also send my Instagram pics to Flickr & tumblr (2 of my more neglected sites).  I love it now that I took the time to set things up. I'm curious if there will eventually be sharing into G+ & Pinterest down the line as well.  
Earthcare August 13, 2012
This is kind of cool. Any other examples of how it can be used outside of Twitter?

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