How to Improve Social Media Processes with @RicDragon

By Dave Kerpen  In this week’s Watch Me Wednesday, I chat with my friend @RicDragon, co-founder of the digital marketing firm Dragon Search and author of Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Ric explains that social media processes provide marketers with a framework which better able them to guide their marketing strategies and goals via social media. Ric also told me that he thinks each social media platform has the power to tell a brand's story, just in a different way. For instance, on Pinterest, Coca-Cola does more than just pin pictures; its boards tell a really compelling story.